If you’re a business owner, chances are you already know that your company needs a great deal of exposure combined with effective marketing techniques to be successful online. Video marketing is a powerful way to reach consumers while at the same time increasing your online exposure.
Whether you’re looking for added online display or if you’re just getting started, take into account the following ways that videos can help boost your company’s online presence:
1. Search Engines
The major search engines are now indexing videos with the appropriate keywords. Internet users are no longer limited to search results containing only web content. In fact, Google places high priority on videos.
What this means for your business is that if someone is searching for a product, your video may come up, increasing your exposure. Keep in mind, however, that a video should always have an SEO-optimized title, a detailed description, and relevant keywords. This will help get your videos listed high in the search results.
2. People Love Videos
With over 3 billion hits a day on YouTube alone, it’s evident that a lot people like to watch videos. In fact, YouTube is the 2nd most-used site for searches, trailing only behind Google. Creating your own videos, whether they are tutorials, product information, or testimonials, will increase the chances of your online exposure significantly growing.
3. Millions of Videos are Shared Online Daily
Whether through emails, texts, or social media sites, millions of videos are shared on a daily basis. Video sharing will continue to grow as more and more users are sharing videos via smartphones as well.
4. People Stay on Websites Longer That Have Videos
Website visitors tend to stay longer on websites that have videos. The longer people stay, the more likely they are to remember your company. In fact, most viewers will remember your brand and your key product and/or service features if they find your videos entertaining and helpful.
5. Videos Are More Personal
When you create a video, you are giving consumers a more personal experience than they would get from reading content alone. This will help boost your online exposure as viewers may feel a better connection towards your brand.
6. Videos Attract Visual Learners
Along with the entertainment and personal factors that come with videos, those who are visual learners will seek out videos before anything else. Creating and sharing videos allows you reach these types of people who may have otherwise skipped learning about your business if you didn’t offer visual content.