Guest blogging is undoubtedly one of the best ways to increase traffic to your website and to raise the visibility of a business, if you have a business and you want to promote it in the online environment. As a matter of fact, guest blogging is very important for ranking purposes as well, and it also adds to the overall credibility and trustworthiness of the author. To put it simple, an author who posts content regularly is more likely to be trusted by his followers/readers than one who posts every now and then. Having said that, here is a brief overview of the top 5 most notable benefits of guest blogging:
1. You Enjoy More Visibility
The Internet is a highly competitive market. No matter if you are a business owner and you want to increase revenue or you are a blogger who loves to write and wants his content to appeal to a wider audience, the Internet can help you gain more exposure, more visibility. Online marketing is far more efficient than offline marketing, not to mention that it is considerably cheaper as well. Guest posting allows you to gain exposure is an efficient, fast, Google-friendly and affordable manner.
Guest posting and brand recognition go hand-in-hand: the more you expose a message, the more likely it is that it will become viral and your audience will remember it in the long run.
2. Your Audience Will Trust You More
As mentioned above, trustworthiness plays a vital role for every brand, as this is what determines customers to choose a particular business over another one from the exact same niche. Nonetheless, it is important to have your content published on authority websites. In a nutshell, authority websites are renowned websites people use to get informed: these sites have managed to build a reputation for themselves throughout the years, and having a guest post published here is a great achievement for every contributor. In addition to this, not only will you increase your credibility but you will also increase the sales with guest posting, provided that you know how to use it in your best interest.
3. Link Building
As you may already know, Google uses a set of well-defined algorithms to calculate the overall ranking of a website. That ranking basically shows the position of the website in the search engine results page, when somebody searches for a particular keyword. One of the most notable aspects the Google algorithms take into consideration is the number and quality of the inbound links: in other words, these are links that come from other websites to your website. Inbound links can help you boost organic search rankings quickly and effortlessly, provided that they come from reputable websites, such as the authority websites mentioned above.
Be careful with the inbound links, though: if they come from low-quality websites who promote duplicate content and offer little to no value to the customer, this might have the opposite effect on your ranking.
4. You Build A Social Media Presence
Social media is very important these days, not only because it allows us to stay in touch with those who are dear to our hearts, but because it allows us to build an online presence and to increase awareness. As you may have noticed already, most blogs and websites nowadays have a social sharing button that allows the reader to like and/or distribute the content on Twitter, Google+, Facebook, LinkedIn, Digg and such.
Moreover, social media can make any good content go viral within a matter of days or even hours, given the fact that Twitter and Facebook offer users the option to retweet/share the content they like. This will drive traffic to your website and boost your credibility as an author: people will see you as a legitimate, competent, skilled and well-informed writer, who knows what he’s talking about!
5. You Stay In Touch With Your Audience
Attracting an audience is not enough, as you need to stay in touch with your readers, to keep them engaged and interested in your content in the long run. Social media and guest posting allow you to start conversations, to leave comments and basically to interact with your readers. This is a great way to connect with the reader and to make him come back for more, if he likes your content.
In addition to the revenue-boosting potential of guest blogging, this practice is also great for business referrals and recommendations. You never know when the owner of a reputable website might come up with an attractive offer or deal, or when another author will look to you for advice and guidance when trying to start a new website.
Networking is a great way to find other like-minded people, people who are on the same wavelength as you are, people with whom you can share fresh content and knowledge. This can be easily turned into a win-win situation, and networking can become a truly supportive environment!
The Bottom Line
To sum it up, guest posting can benefit you on many different levels: it can boost sales, it can add to the brand awareness, it can help you expand your target market, increase your visibility and credibility and so on. These are only some of the benefits you should keep in mind for your future online marketing strategy.