Strategic Marketing Academy - Marketing for Event Industry Professionals

SMA offers marketing services and training for event businesses and small businesses in other industries

Mobile Marketing

mobile-marketing

More and more organizations and institutions are recognizing the power of mobile marketing, and for good reason—there are currently 266 MILLION U.S. mobile subscribers—that’s more than 85% of the US population! Offering mobile marketing solutions to this expansive market will help you take advantage of the fast-growing Short Message Service (SMS) arena.

We specialize in reaching and engaging your audience with Consumer Messaging, Event Messaging and Alert Messaging services!

What is mobile marketing?

It’s a powerful new way of breaking through and reaching a massive audience through text messaging! Successful mobile marketing campaigns require that users specifically give permission to receive messages from marketers. This is intended to eliminate spam and ensure that consumers are not being bothered by or charged for unwanted messages, so everybody wins. From small businesses to Fortune 500 companies, marketers everywhere are tapping into permission-based marketing. Mobile marketing experience, coupled with an inviting campaign strategy, are essential to establish and maintain trust in your brand by those who opt-in. Imagine having an ongoing, direct and personal connection to someone who has already said they WANT to hear from you.

It’s all about the reach!

The typical U.S. mobile subscriber between the ages of 35 and 44 will now send or receive MORE text messages, on average, than make phone calls. Reach them at the restaurant with a 10% off coupon, or give them a chance to buy tickets for the next game right after a big win—while they are still clapping! Break through and alert them during a storm when the internet and phone lines are dead. This is all immediate and highly targeted REACH, and only a few examples of the power of mobile marketing. No wonder short codes have become increasingly popular as the new media channel to communicate with mobile consumers.

Call our office at 615-378-7778 or 800-245-2031 to find out how your business can use mobile marketing to increase loyalty and generate additional sales!