Search Engine Optimization
Does your site stand out in a crowd?
The Internet, in case you didn’t notice, is getting very crowded. If you search Google for a keyword “internet marketing”, you will find over 184 million results. Since over 82% of people don’t click past page one of results, it’s imperative that anyone who wants to be seen online has to utilize Search Engine Optimization (SEO).
Does Google like you?
SEO is the art and science of increasing your website’s rankings by making your site more pleasing to the search engines like google. This will in turn offer you a lot more exposure to potential clients. What specifically does Google find attractive, you ask? Forget about those surface-y things like gorgeous design or flashy videos. Although your online visitors might enjoy those things, Google is only interested in your website if it is filled with good structure, coding, content and links. That is exactly where we come in. We know the best way to get your website into tip-top shape so that the search engines find it utterly irresistible.
To sum up: The internet can be quite a dark, lonely place. As a result of SEO, you have the opportunity to improve your online visibility, traffic, leads, and inevitably, sales. However first you need some rankings…
How do search engines rank pages?
The search engines send out “spiders” to your site to check for different items on your site. In addition, engines look around on the internet to check other related factors to see whether your site is the best match for the keyword that a visitor is searching for.
How do we get your site to the top of the search engine results?
Our proven campaigns center on determining the most critical search terms and optimizing from the beginning of the creative process through the final submission to the engines.
The process can be summed up in Ten Strategic Steps to Great Search Rankings.
1. Develop Great Content
Content is king with search engines. To rank highly under any term, a site must have a sufficient amount of relevant content about the subject. It is not enough to have keywords, the content must match the keywords. For instance, if you are promoting real estate marketing, a site must have a great deal of valuable content about real estate marketing.
2. Program in Clean Code that is Easy for the Robots/Spiders to Scan
Clean code means a search engine’s spiders and robots can easily enter and evaluate the site. The easier it can be indexed, the faster a good site can rise.
3. Develop a Strong Network of Sites Linking In to Your Site
Google became the most successful search engine ever by determining that the value of a site is derived not by just the content and outbound links. The value of the site is based on who links to a site and the value of those sites.
4. Properly Design Pages Using a Clear Design Architecture
A site that has a clear flow of information on each page will rank higher than a site with content in no clear order. This refers to the effective use of headlines, subheads and clear body copy.
5. Implement Unique Page Titles and Descriptions for Each Page
Page titles and descriptions are a tried and true way to rank highly. Each page should have a clear, conversational, title and relevant description. As a rule of thumb, the title should be no more than 100 characters and description no more than 250 characters.
6. Provide Relevant Keywords for Each Page
Keywords are the first step for a search engine to evaluate a site, but they must be relevant to the content on that page. Keyword stuffing, the process of adding a lot of keywords that are not relevant negatively affects search rankings. Typically the first 250 characters of keywords are reviewed, but up to 900 characters is acceptable.
7. Ensure that Your Site is Well Linked Internally (deep-linking)
Text links are a great way to lead a search engine’s robots and spiders through the site. If a keyword is relevant to another section of the site, it should be linked to that section.
8. Provide Descriptive Names and Alt Text for Photos
Search engines don’t just search for text, naming photos intuitively and providing alt text will help a search engine get a full 360o view of a site.
9. Implement an Efficient Site Map
Providing a sitemap that is easily indexed will help search engines quickly scan a site.
10. 1001 Other Items
Search engines look for an untold number of characteristics when indexing a site including when it was last updated, traffic, hosting and much more when determining the final rank of a site. While these variables are important, the most valuable is always derived by having great content.
