Strategic Marketing Academy - Marketing for Event Industry Professionals

SMA offers marketing services and training for event businesses and small businesses in other industries

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Event & Party Planner Marketing

When you finished your event planner certification course, you never thought you’d be where you are today: struggling to find new clients, accepting clients that you don’t like working with and just getting by.

But here’s the thing: You don’t have to struggle!  You can build a better business.

We help event planners grow their business and achieve their dreams.  Our marketing services don’t focus on the dangerous, outdated practices of page one obsessions and keyword fixations.  Instead, we focus on building your brand and answering the questions that weigh on the minds of your ideal clients.

How do we do it?  By operating with the following marketing strategies in mind and using our “5 Step Marketing Blueprint” formula:

Step 1: Generate Leads.  We help you generate higher quality client leads – those clients that you enjoy working with and who make you more money while appreciating your services.  We help you determine exactly who your ideal client is and how to market to this type of a client most effectively.

Step 2: Create An Irresistible Offer.  You have to differentiate yourself from the competition by establishing an expert brand in your marketplace and creating offers that are truly irresistible to your clients (and we’re not talking about lowering prices here).

Step 3: Convert.  Successful event planner marketing plans convert leads into clients by focusing on unique website design, killer content, and integrated marketing methods.

Step 4: Over-Deliver.  We believe in “Under-promise and Over-deliver” principle.  There are many ways to create an unforgettable experience for your clients that will ultimately result in more revenue to your business.  The goal is to create a win-win scenario that benefits all parties.

Step 4: Cash In On Client Loyalty. Tight integration of our marketing strategies allows you to keep the attention of potential, current and former clients and generate more repeat and referral business.

It’s Time To Get To Work

Climbing to the top of your market does not happen overnight.  There is no magic wand that can instantly build your business.  It takes hard work and dedication.

Depending on your needs, current marketing strategies and budget, we can create a plan that will work for you, no matter what company size you have.

We have TREE ways to help you reach your goals:

  1. DO IT YOURSELF.  We can teach you how to implement effective marketing strategies yourself.
  2. DO IT WITH YOU.  We will work alongside with you by providing specific services that are not your strong suit while showing you how to work on other parts of your marketing that you can do yourself.
  3. DO IT FOR YOU.  We create a turnkey marketing program that we implement in-house with no work needed on your part which lets you concentrate on other parts of your business.

The marketing services we provide for your business will depend on your budget and your needs.

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Services

  • Strategic Marketing Planning
  • Website Design
  • Local Search Marketing
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Blogging
  • Video Marketing
  • Online PR
  • Online Reputation Management
  • Pay Per Click (PPC) Marketing
  • Conversion Optimization
  • Mobile Marketing
  • Tracking And Website Analytics

Our Affiliations

We Are Proudly Affiliating, Sponsoring and Working With:
  Event Rental Systems
IAAPA member
American Inflatable Road Show
Moonwalk Forum Sponsor
The Special Event

Related Topics

Best Local Citations For Event Rental Businesses

How to Effectively Create Great Content for SEO

Six Strategies of Increasing Exposure on Social Media Using Hashtags

The 19-Point On-Site SEO Checklist

A Complete Guide To Business Social Media Etiquette [Infographic]

Recent Posts

  • Best Local Citations For Event Rental Businesses
  • How to Effectively Create Great Content for SEO
  • Six Strategies of Increasing Exposure on Social Media Using Hashtags
  • The 19-Point On-Site SEO Checklist
  • A Complete Guide To Business Social Media Etiquette [Infographic]

See The Results!

Services

  • Strategic Marketing Planning
  • Website Design
  • Local Search Marketing
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Blogging
  • Video Marketing
  • Online PR
  • Online Reputation Management
  • Pay Per Click (PPC) Marketing
  • Conversion Optimization
  • Mobile Marketing
  • Tracking And Website Analytics

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