Strategic Marketing Academy - Marketing for Event Industry Professionals

SMA offers marketing services and training for event businesses and small businesses in other industries

Local Search Marketing

The concept of Local Search is not a new phenomenon. In fact, it dates back over 100 years with Yellow Pages directories. What is new however, is online Local Search.

Today, Local Search has become even more important as it is often integrated into the organic search results of major engines (often referred to as Universal Search). This gives Local Search the critical mass of traffic necessary to merit a dedicated effort. In fact, Local Search can drive thousands of very QUALIFIED visitors monthly. Visitors who know exactly what they’re looking for!

Strategic Marketing Academy helps businesses grasp the potential of online local search in its many forms, and has developed an exceptional talent for helping its clients get the representation they deserve in local search.

The Appearance of Google Local in Google’s Search Results:

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While Google Local is the most prevalent of the online Local Search options, there are a number of variations:

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What We Offer

Strategic Marketing Academy will develop a custom local marketing strategy based on your goals and needs. Utilizing a combination of on-page and off-page techniques, our local search marketing efforts will improve your online visibility and drive local qualified traffic to your site.

While each project is custom-crafted, here are the ala carte local search marketing services that we currently offer:

  • On-Page Local Search Optimization – Geo-related data is included in all relevant areas of web site which may include contact pages, site footers, title tags and body copy itself.
  • Local Search Engine Inclusion – Ensure that business listings in Local Search Engines such as Google Maps, Bing Local, Yahoo! Local, Yelp, and others are correct and fully optimized for prime local search visibility.
  • Monthly Campaign Management – Google Analytics traffic reports, access to new citations and reviews and business listings updated as needed.

 

If you’re interested in Local Search, or in particular Google Local, Yelp, or any number of other local search options, call us today!