Strategic Marketing Academy - Marketing for Event Industry Professionals

SMA offers marketing services and training for event businesses and small businesses in other industries

Online Reputation Management

Today, more than ever, your online reputation matters. With the proliferation of social networking through innumerable consumer-generated content sources, negative comments – whether valid or not – can quickly damage your goodwill.  Strategic Marketing Academy professional Online Reputation Management (ORM) services monitor your current Internet prominence, and rapidly employ strategies to diminish any potentially harmful messages.

Protect Your Investment

The value of your brand and corporate image is immeasurable. Even if you are unaware of any published negative consumer sentiment, your image could still be at risk. With millions of blogs, wikis, and forums being used today, a sniffle of discontent can rapidly turn into a pandemic. EngineWorks proprietary ORM tools actively peruse the vast Internet landscape to identify any and all challenging content.

Concerted Action Plan

In addition to continuous monitoring across the Web, our ORM team constructs a customized plan-of-action to maintain your favorable online presence. We assess your audience-generated content, and then work closely with you to address any brand challenges or damaging messages. Strategies are also implemented to achieve prominent listings to push down negative content in relevant search results.

Boost Your Image

Our proven ORM services ensure that your audience finds only positive information pertaining to your brands throughout the major search engines and online consumer conversations. Image boosting content is created for your site, and published across major social media networks. In addition, our team forges relationships with online influencers in your space, and actively participates in strategic online discussions.

Professional ORM Services

  • Online Reputation Audit
  • Social communities monitoring
  • Online influencers identification
  • Google search listing management
  • Press release strategy/publishing
  • Outbound communication strategy
  • Audience-generated media outlets
  • Favorable content creation
  • Social media network publishing