Strategic Marketing Academy - Marketing for Event Industry Professionals

SMA offers marketing services and training for event businesses and small businesses in other industries

Best Local Citations For Event Rental Businesses

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What Are Citations? Citations are mentions of your business (including name, address and phone number) on other websites - even if there is not a clickable link to your site.  An example would be an online yellow pages directory that has your business listed but is not linked to it.  Other examples are members pages on local chamber of commerce, or a local trade association that you belong … [Read more...] about Best Local Citations For Event Rental Businesses

How to Effectively Create Great Content for SEO

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Creating website content may be a tedious task for business owners, but is essential in having a big influence online and for acquiring the utmost potential for search engine traffic, both geared towards the success of your company. Here you will learn some of the points to consider when publishing content on your website, the best ways to do it, and what must be avoided. Beforehand, know that … [Read more...] about How to Effectively Create Great Content for SEO

Six Strategies of Increasing Exposure on Social Media Using Hashtags

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There are several ways you can increase the audience for your social media updates. Using hashtags is one effective way that can give you a considerable audience. Hashtags are short phrases or keywords that come with the # sign before them. You include the hashtag in the updates you post on social media. Any of your audience who clicks on the hashtag sees other status updates featuring the same … [Read more...] about Six Strategies of Increasing Exposure on Social Media Using Hashtags

The 19-Point On-Site SEO Checklist

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If you’re just getting the hang of all the things that go into an optimized website, there’s no doubt the list can be overwhelming.  Here, we’d like give you list of 19 items you want to start with when optimizing your website. to help you on your way. While not exhaustive, many people find a list like this to be a great reminder of the many “to-do” items during their SEO projects. On-Page … [Read more...] about The 19-Point On-Site SEO Checklist

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A Complete Guide To Business Social Media Etiquette [Infographic]

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Getting started with social media can be a difficult task for business owners.  Social networks are constantly changing and evolving making it difficult to stay on top of the latest features of a particular social media network.  Learning all the little nuances that act as unwritten etiquette will take more practice to understand. We've put together this social media etiquette infographic for … [Read more...] about A Complete Guide To Business Social Media Etiquette [Infographic]