Through years of design testing and old-fashioned trial and error, we have developed sure fire ways to increase the response rate for your flyers. Although every flyer is unique and creativity is mostly a good thing, there are certain guidelines to follow that will ensure your flyer generates revenue for your business. Here are a few items to consider when developing a new small business flyer … [Read more...] about Flyer Printing – 7 Tips For Successful Flyer Advertising
As you read this you will begin to feel like every piece of ad copy, every sales letter, every e-mail marketing e-mail you've read was secretly hiding something from you. Have you ever read a sales page and felt like you couldn't resist the urge to buy? That's right my friend, you have fallen victim to at least 2 or 3 of the 7 hidden elements of highly persuasive ad copy, without being … [Read more...] about The 7 Hidden Elements of Highly Persuasive Ad Copy
It may be hard to believe nowadays, but there's a lot more to marketing than the Internet. Offline marketing techniques still work, and work well. Direct mail still especially works well, according to a survey by Universal McCann, who found that direct mail spending has kept climbing in recent years by about 8% per year. Just check your mailbox - I bet you get at least one direct mail piece … [Read more...] about Does Direct Mail Still Work?
For decades, business owners have been using direct mail letters to increase their sales. It is truly one of the oldest forms of marketing still in use today. There are many reasons for this long-lasting use and popularity, and they range from cost to simplicity. But there is a big difference between the kind of letters that boost sales and the kind that bust your budget. With a direct mail … [Read more...] about How to Write a Direct Mail Sales Letter – 5 Steps to Success
Postcards are cheap to print and mail but they have one major weakness as far as direct response lead generation is concerned. They don't have a physical response mechanism. Traditional letter packages contain a business reply card and maybe even a business reply envelope. But a postcard, unless it's a double postcard, contains nothing that your prospect can mail back to you. Here are eight ways … [Read more...] about Eight Ways to Enable Response With Direct Mail Lead Generation Postcards Using Direct Response