Strategic Marketing Academy - Marketing for Event Industry Professionals

SMA offers marketing services and training for event businesses and small businesses in other industries

The 7 Most Deadly Sins of Print Advertising

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If you want people to read, understand, and respond to your print advertising, you must avoid these sins at all costs. Sin #1: Using reverse type for body copy. Reverse type is when you use light colored text on a dark background, such as using white text on a black background. Research shows that using reverse type for the body text of your print advertisement will lower readership of your … [Read more...] about The 7 Most Deadly Sins of Print Advertising

Flyer Printing – 7 Tips For Successful Flyer Advertising

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Through years of design testing and old-fashioned trial and error, we have developed sure fire ways to increase the response rate for your flyers. Although every flyer is unique and creativity is mostly a good thing, there are certain guidelines to follow that will ensure your flyer generates revenue for your business. Here are a few items to consider when developing a new small business flyer … [Read more...] about Flyer Printing – 7 Tips For Successful Flyer Advertising

The 7 Hidden Elements of Highly Persuasive Ad Copy

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As you read this you will begin to feel like every piece of ad copy, every sales letter, every e-mail marketing e-mail you've read was secretly hiding something from you. Have you ever read a sales page and felt like you couldn't resist the urge to buy? That's right my friend, you have fallen victim to at least 2 or 3 of the 7 hidden elements of highly persuasive ad copy, without being … [Read more...] about The 7 Hidden Elements of Highly Persuasive Ad Copy

Are Your Print Ads Getting You Customers? Find Out What’s Wrong and What to Do About It

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Over the years I cannot tell you the amount of times we hear "well so and so publication will create an ad for me for free." Well I think it's time that many of the unseasoned business owners read what could be happening. (For those still using print.) It's true that many publications will throw in an ad design included in the price but you could be losing much more then money when you allow a … [Read more...] about Are Your Print Ads Getting You Customers? Find Out What’s Wrong and What to Do About It