Our company was giving away an iPad 2 at the American Inflatable Air Show in Orlando on January 9-10. Watch this quick video to see who the winner is!  If you entered, it could be you!!! … [Read more...] about The iPad Drawing Results!

There are few functions in business as exact and dynamic as personal selling. An organization's sales team lives and dies by the results of its efforts, which cannot be easily fudged, finessed, or faked. A salesperson obtains the orders required and either makes sales targets or doesn't. By thinking sales and positively affecting the selling process as a trade show goal, the exhibitor is setting … [Read more...] about Top 10 List For Successful Trade Show Exhibiting

Steven R. Covey has helped millions of people in their business and professional lives with his book The Seven Habits of Highly Effective People. The Seven Habits, first written 17 years ago, has proven to be an effective guide for personal and professional development. And these principles, when applied to your trade show experience, can dramatically improve your experience at the event and your … [Read more...] about The 7 Habits of Highly-Effective Trade Shows

B'techa didn't know - Trade shows are the second largest expenditure of corporate marketing dollars in the US. Only the field salesperson costs a company more. How much of that money is wasted? Oodles - if you don't know what you're doing and how to track it. Clients often ask, "How much does it cost to do a trade show?" It can be a little or a lot. Remember - a tabletop show at a Chamber of … [Read more...] about 8 Line Items of a Trade Show Budget – Budget Guidelines for Trade Show Marketing

Trade shows are becoming an ever popular event for marketing promotions. Hundreds of companies are vying for attention, and most are well prepared to showcase their products and services. However, the most magnificent exhibit and well prepared handlers can watch traffic pass it by, if there isn't something to draw the traffic in. That is where promotional items come in at. Trade show promotional … [Read more...] about 5 Unique Trade Show Promotional Items