Copywriters put a lot of effort into subject lines, but there’s a field that’s even more important… the from field. Get that wrong and your subject line and email won’t get read at all. Let’s take this email I got from the Netflix CEO today as an example: Like most people, I quickly glance at the from column in my inbox first. I noticed “Reed Hastings, Co-Founder” and didn’t know who the … [Read more...] about An email copywriting lesson from Netflix