Strategic Marketing Academy - Marketing for Event Industry Professionals

SMA offers marketing services and training for event businesses and small businesses in other industries

Best Local Citations For Event Rental Businesses

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What Are Citations? Citations are mentions of your business (including name, address and phone number) on other websites - even if there is not a clickable link to your site.  An example would be an online yellow pages directory that has your business listed but is not linked to it.  Other examples are members pages on local chamber of commerce, or a local trade association that you belong … [Read more...] about Best Local Citations For Event Rental Businesses

How to Effectively Create Great Content for SEO

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Creating website content may be a tedious task for business owners, but is essential in having a big influence online and for acquiring the utmost potential for search engine traffic, both geared towards the success of your company. Here you will learn some of the points to consider when publishing content on your website, the best ways to do it, and what must be avoided. Beforehand, know that … [Read more...] about How to Effectively Create Great Content for SEO

The 19-Point On-Site SEO Checklist

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If you’re just getting the hang of all the things that go into an optimized website, there’s no doubt the list can be overwhelming.  Here, we’d like give you list of 19 items you want to start with when optimizing your website. to help you on your way. While not exhaustive, many people find a list like this to be a great reminder of the many “to-do” items during their SEO projects. On-Page … [Read more...] about The 19-Point On-Site SEO Checklist

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Buffer Sites And Tiered Linking For Small Business SEO

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To say that SEO is changing is an understatement!  Last year, Google has made 300 adjustments to its algorithms. What does that mean to us?  We have to constantly stay on top of the latest changes and adjust to new methods of optimizing websites. … [Read more...] about Buffer Sites And Tiered Linking For Small Business SEO

Effective SEO Tips That Small Businesses Shouldn’t Overlook

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In case you've set up a new business recently and don't know much about the SEO industry, you may be overwhelmed by the extensive information out there. In the beginning, you may think that SEO is a daunting task, and you won't ever be able to succeed. In the last few years, many business organizations have understood the importance of SEO. When it comes to optimizing your website, you need to … [Read more...] about Effective SEO Tips That Small Businesses Shouldn’t Overlook