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How to Easily Jumpstart Your Creativity

May 7, 2013 By Katerina Williamson Leave a Comment

Creativity is what creates and sustains life. More than often, you need to think out of the box and to come up with new ideas, especially if you want to prove to someone important that you deserve to win a prize or to be hired. You also need creativity when writing an article, promoting a product or solving a problem that does not require postponement. However, you can't just create creativity … [Read more...] about How to Easily Jumpstart Your Creativity

Filed Under: News & Thoughts Tagged With: creativity

Angry Birds + Star Wars = Extremely Profitable Concept

October 10, 2012 By Katerina Williamson Leave a Comment

I am always fascinated by great marketing examples, and "Angry Birds" has got to be one of the best recent examples. With the multitude of free games and silly apps released all the time, who would have thought that a bunch of wingless birds and pigs without legs would dominate the market?  On a recent trip to Moscow, Russia, we saw the same thing in as in the US - kids and adults alike … [Read more...] about Angry Birds + Star Wars = Extremely Profitable Concept

Filed Under: News & Thoughts

GoDaddy DNS Servers Go Down, Along With Millions Of Websites

September 10, 2012 By Katerina Williamson Leave a Comment

GoDaddy, the world's largest registrar and one of the largest website hosts, was down for most of the afternoon today.  A Brazilian hacker is proudly claiming responsibility for it. The main GoDaddy website was unreachable for most of the afternoon and has just came back up.  The worst news is that all the websites hosted at GoDaddy are also down. According to a BusinessWeek story from May … [Read more...] about GoDaddy DNS Servers Go Down, Along With Millions Of Websites

Filed Under: News & Thoughts

Intense & Timely Video Shows How to Survive Mass Shooting

August 3, 2012 By Katerina Williamson Leave a Comment

This post has nothing to do with marketing, but after watching this video, I wanted to share it with others, especially in light of the Aurora, CO shooting at the movie theater couple weeks ago. The video, produced by The City of Houston Mayor’s Office of Public Safety and Homeland Security, was released less than a week after the tragic shooting in Aurora, Colorado. According to the Mayor’s … [Read more...] about Intense & Timely Video Shows How to Survive Mass Shooting

Filed Under: News & Thoughts

An Easy Way to Make Your Prices Seem Lower

June 5, 2012 By Katerina Williamson Leave a Comment

Does the way you write a price make it seem higher or lower? Of course! We already know that including a currency symbol can have a negative effect – that’s why you see some restaurants pricing a steak at “29″ instead of “$29.″ But new research shows that punctuation and decimals can make a difference in how people perceive prices. According to a new study published in the Journal of Consumer … [Read more...] about An Easy Way to Make Your Prices Seem Lower

Filed Under: News & Thoughts Tagged With: pricing, products

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