The ability to maintain cost effective marketing strategies has been the main justification for many business owners remaining in operation. Today's economy has forced many a business owner to forever close their doors and look for different means of creating a profit. For business owners not informed about a solution to their ever-growing monthly marketing expenses, many have began their research … [Read more...] about Discover Secret Cost Effective Marketing Strategies That Will Drastically Cut Your Monthly Expenses

Businesses and consumers are cutting back on discretionary spending, which could mean lower response rates for you. On top of that, many marketing budgets are being cut. This combination has sent many marketers into a panic. That's why you need to reevaluate your marketing game plan for a recession. Here I'll reveal the specific actions you can take to survive this economic downturn and be more … [Read more...] about Recession Marketing – 9 Survival and Growth Strategies

If the IRS had it way, every dollar you spend on marketing would be classified as an investment and subject to amortized deduction versus a lump-sum deduction. The argument does have merit and until the tax laws change, you have a governmental stimulus package of your own. The difference between an investment and an expense is simple: 1. Investment: your investment grows in value as the results … [Read more...] about Marketing – Investment Or Expense?

Turn off the television. Avoid your radio. Line the bird cage with the morning paper. Why, you ask? The thunderous gloom and doom predictions of the Federal Reserve would lead one to believe we've got to stop spending and stuff our hard-earned cash under our mattresses. Downturns in economy bring up a prickly subject for many businesses. Should you continue investing in marketing or defer those … [Read more...] about Marketing During a Recession