Trade shows are becoming an ever popular event for marketing promotions. Hundreds of companies are vying for attention, and most are well prepared to showcase their products and services. However, the most magnificent exhibit and well prepared handlers can watch traffic pass it by, if there isn’t something to draw the traffic in. That is where promotional items come in at. Trade show promotional marketing items are proven to be the best method for attracting foot traffic. Furthermore, there just isn’t a more consistent way to get a targeted message to the masses. Promotional items can help with everything from branding to profit boosting. However, there is a catch; you need to have a quality promotional item. It should be attractive, useful, long lasting, and unique.
How many trade show promotions will you see with pens and coffee mugs? So, how is your booth going to stand out? You will stand out if you avoid the trite, but still provide something useful and proven. Here are five of the best trade show custom items, and why they work:
The leather factor kicks up longevity. Of course, the longer the promotional item lasts, the longer it is viewed by others. Not only will a leather coaster last, but it is stylish and useful. The marketing product you hand out will say a lot about your company/service/product. For example, a leather coaster can say “hello, I am a trendy company that is on the cutting edge of business!”
First Aid Kits
First aid kits are routinely kept in the work desk, purse, home, travel bag, beach bag, etc.. Again, a useful and long lasting product. Think about how many people will bother to refill that promotional pen that the next booth is handing out? Now, think about how many times a durable first aid kit will be restocked? Every time mom bandages a cut she will be appreciative of who gave her that useful and handy first aid kit.
Page Markers/ Page Flags
Not only will the page flag remind the user of the page they are on, it will remind them of your company. Documents passed around, with bright flags, will have your message/logo for the entire office, customers, etc.. to read.
Think about the reaching effect of sticky notes in the home and office. What do 9 out of ten people pull out when someone asks for a fact, figure, phone number, address, goes to make a grocery list, etc…? A sticky note!
This may seem like something that will only get used in the home, but print isn’t just small in books. Magnifiers are being pulled from wallets, briefcases, and purses to read restaurant menus, fine print on documents, labels in the grocery store, etc..
Buying “throwaways” (useless products) is a waste of money when it comes to the longevity and usefulness issue. More than likely the person is going to trash a cheap useless product within hours. Unless you are trying to reach out to sanitation workers, you have literally thrown your money away. A great tradeshow promotional product will either be useable and re-useable, or have far reaching marketing potential. The above products accomplish those things, but without being trite. If price is a factor, put these items behind the booth, but still vividly in plain site. You can then control passers from grabbing up handfuls.
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