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Flyer Printing – 7 Tips For Successful Flyer Advertising

November 5, 2012 By SMA Staff

Through years of design testing and old-fashioned trial and error, we have developed sure fire ways to increase the response rate for your flyers.

Although every flyer is unique and creativity is mostly a good thing, there are certain guidelines to follow that will ensure your flyer generates revenue for your business. Here are a few items to consider when developing a new small business flyer advertising campaign:

1. Headline

Your headline must draw attention and motivate a reader to take action.

Good Example: Want Fresh Flowers? Call Us!

Bad Example: Mary’s Flower Shop

2. Your Services/Products

Do not simply list services – instead, show people how they solve problems.

Good Example: Having A Birthday Party? Our Bounce Houses Will Add Fun To Your Event!

Bad Example: Bounce House Rentals

3. Branding/Enhance Your Reputation

Take the opportunity to personalize your ad and warm-up to locals.

Good Example: Our family-owned business has proudly served the Chesterfield area for 15 years.

Bad Example: Operating since 1993

4. Poor Images/Graphics

Every good flyer MUST have high-quality images that sell!

Good Example: High-resolution photos of an item from your catering menu

Bad Example: Clip art or images taken from the internet that are not designed for flyer printing

5. Misuse of Space

Always print on both sides in full-color. Use as much “real estate” as possible with good design basics in mind.

Good Example: A blance of text, images, and branding with full contact information found easily on both sides of flyer.

Bad Example: Too much text, difficult to read, blurry images, no clear “selling point”, no logo, not in full-color.

6. Poor Planning

It’s easy to tell when a flyer was “thrown together” and when a company took the time to do things right.

Good Example: Check your Sunday newspaper and look at the print advertisements. Most will be very concise.

Bad Example: Look at flyers or mail that you receive and instantly throw away…ask yourself – why did you throw it away?

7. Choosing the Wrong Flyer Printing Company

Always choose a fair-priced, experienced, and communicative printing company for flyer printing. Most will even send you free samples in the mail!

Good Example: A printer with references and live customer service reps that answer the phone every time you call.

Bad Example: A printing company that has poor response time or is difficult to communicate with.

Check out our resource section for printers we are currently using.

Filed Under: Direct Mail, Print Advertising

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