Do you have an email list? Then you should have a blog too. If you are a copywriter and a client asks you to write email copy, you should always ask them if they have a blog. If they don’t have a blog then offer to create one for them. Why? Because you can get more mileage from an email if you turn around and post it on your blog too. Plus a blog gives your readers another way to interact with … [Read more...] about Blogging and Email: The Two Should be Inseparable
3 Ways to Put the Writing Back Into Copywriting
I can't count the number of times I've heard a copywriter say something like,"For copywriters, sales skills are WAY more important than writing skills." Sorry, but I'm here to say that the writing skills are very important too. Obviously being a good writer doesn't automatically mean you'll know how to write copy. But even if you have a lot of knowledge about persuasion, being a poor writer will … [Read more...] about 3 Ways to Put the Writing Back Into Copywriting
Why You Must Master Compelling Copywriting For Your Landing Page
Great copywriting skills are necessary for success in the internet business arena. Your ad copy will determine the conversions your Landing Page. Recently I put up a new landing page on a web site. I put in the information I felt necessary to convey my message. I thought all was well. Wow, was I wrong! After watching the impressions my ad was getting verses the Click Through rate, I knew … [Read more...] about Why You Must Master Compelling Copywriting For Your Landing Page
5 Online Copywriting Tips to Create a Compelling Landing Page
In the internet marketing world, a "landing page" means a page that directs readers to take a specific action. You may want visitors to sign up for a class, ezine or ecourse. You may want them to buy something. Most important, you need to be very specific about the action you want visitors to take. You want to keep them focused on this page until they page a decision. Therefore, you don't include … [Read more...] about 5 Online Copywriting Tips to Create a Compelling Landing Page
A Simple Formula to Becoming a Successful Copywriter
For anyone who wants to be a successful copywriter, there's a lot to consider and some work to be done. Web copywriting can be difficult, and if it's not done correctly, the results will unfortunately be poor. Copywriting made easy requires you to do the following: 1. Know your audience: If you can't say who you're marketing to, how are you supposed to sell them anything? You should have a target … [Read more...] about A Simple Formula to Becoming a Successful Copywriter
