Strategic Marketing Academy - Marketing for Event Industry Professionals

SMA offers marketing services and training for event businesses and small businesses in other industries

  • Home
  • Services
    • Strategic Planning
    • Website Design
    • Local Search
    • Local Citation Building
    • Search Engine Optimization
    • Social Media
    • Blogging
    • Video Marketing
    • Press Releases
    • Reputation Management
    • Pay Per Click (PPC) Marketing
    • Conversion Optimization
    • Mobile Marketing
    • Tracking And Analytics
  • Training
    • Home Study Programs
    • Marketing Webinars
    • Marketing Workshops
  • Testimonials
  • Blog
  • About Us
  • Contact Us

Why You Must Master Compelling Copywriting For Your Landing Page

November 5, 2012 By SMA Staff

Great copywriting skills are necessary for success in the internet business arena. Your ad copy will determine the conversions your Landing Page.

Recently I put up a new landing page on a web site. I put in the information I felt necessary to convey my message. I thought all was well. Wow, was I wrong! After watching the impressions my ad was getting verses the Click Through rate, I knew something needed changed.

As I reviewed the site a few hours later, I realized that I had left out some major things. What I knew and what I had written together told my story. I was taken back that an experienced writer like me would make such a rookie mistake.

The real story of Compelling Ad Copy is this one thing: “Does your copy grab your visitor’s attention?” Do your words paint a picture of your message? Have you knitted the strands of words into a fabric that your readers want to reach out and touch?

If you are selling vacations, did your visitor feel the sun on their face? If you are building a list of network marketers, did you offer them a real escape from their pain and frustration if they opt in on your capture page? Your webpage visitors must sense there is something of value waiting for them in exchange for their email address.

I know in this video age that ad copy is often not given the consideration it deserves. After the last round of Google slaps, good solid original content is a must. All those professionally written replicated websites out there that Google doesn’t like anymore have great ad copy. Unfortunately there is nothing original or unique about having your name associated with website number 2001 version C.

The best way to gain attention is to be original in your ad copy, offer value, gain your visitor’s interest without telling the whole story, offer a glimpse into the value of your offer, and tell them the rest of the story lies beyond the aweber box just below the video. Sell the sizzle, sell the benefits, give your visitors something to consider. This type of ad copy can be mastered without fluff or sensationalism.

Use your ad copy to position yourself as real and trustworthy. Continue to practice your ad copy and soon you will master it. Study the best on the net. The young painters in Paris were required to study from those considered to be “masters” for a very simple reason: The masters could take a brush and paint and create a masterpiece. With practice and study, you will soon be able to craft a masterpiece of Compelling Ad copy.

In Summary, be real, be interesting, use keywords conservatively, use hypnotic phrases that tells your reader the action that you desire them to take. and be sure write just enough copy to get the job done. Don’t forget to split test all off your content not just your headlines.

Filed Under: Blogging, Website Design Tagged With: copywriting

Recent Posts

Best Local Citations For Event Rental Businesses

How to Effectively Create Great Content for SEO

Six Strategies of Increasing Exposure on Social Media Using Hashtags

The 19-Point On-Site SEO Checklist

A Complete Guide To Business Social Media Etiquette [Infographic]

Topics

  • Blogging
  • Direct Mail
  • Email Marketing
  • Event Business Startups
  • Marketing Planning
  • Mobile Marketing
  • Networking
  • News & Thoughts
  • Online Marketing
  • Paid Online Advertising
  • Print Advertising
  • Referral Marketing
  • Reputation Management
  • SEO
  • Social Media
  • Trade Shows
  • Video Marketing
  • Website Design

Recent Posts

  • Best Local Citations For Event Rental Businesses
  • How to Effectively Create Great Content for SEO
  • Six Strategies of Increasing Exposure on Social Media Using Hashtags
  • The 19-Point On-Site SEO Checklist
  • A Complete Guide To Business Social Media Etiquette [Infographic]

See The Results!

Services

  • Strategic Marketing Planning
  • Website Design
  • Local Search Marketing
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Blogging
  • Video Marketing
  • Online PR
  • Online Reputation Management
  • Pay Per Click (PPC) Marketing
  • Conversion Optimization
  • Mobile Marketing
  • Tracking And Website Analytics

Copyright © 2025 Strategic Marketing Academy - Google

Google+