Writing a killer sales letter or an ad is imperative if you want to make sales. However, many copywriters make the mistake of using the wrong words in sales copy, leading to hype, confusion, and misleading the potential customers. The words that you choose to use are going to be powerful and they can either convert people to customers or drive away customers. Since without a doubt your goal is to … [Read more...] about 5 Words to Avoid When Writing Ad Copy
The 7 Hidden Elements of Highly Persuasive Ad Copy
As you read this you will begin to feel like every piece of ad copy, every sales letter, every e-mail marketing e-mail you've read was secretly hiding something from you. Have you ever read a sales page and felt like you couldn't resist the urge to buy? That's right my friend, you have fallen victim to at least 2 or 3 of the 7 hidden elements of highly persuasive ad copy, without being … [Read more...] about The 7 Hidden Elements of Highly Persuasive Ad Copy
