To be successful with direct mail sales letters, there are several strategies you can use to increase response rates: 1. At the top of your sales letter, use a strong headline that states the most important benefit you are offering. This headline should be bold and a larger font size than the font size you use for the body text in your sales letter. 2. When writing your sales letter, use a … [Read more...] about 8 Direct Mail Secrets for a Higher Response Rate

Marketing is an age-old strategy used by businesses to increase sales. Marketing methods range from traditional advertising such as newspaper and magazine ads to web marketing, pay-per-click and banner ads. The traditional methods of marketing are still effective and businesses are using direct mailing services to get the most out of this opportunity. As societies and economies evolve, new buyers … [Read more...] about Top 6 Tips to Make Your Direct Marketing Campaign Successful

Postcard marketing generally falls into one of three groups of creativity: mundane, straightforward, or mind-blowingly original. When planning your own postcard marketing campaign, 90% of the time it should be very straightfoward: offer up front, some quick details, and a call-to-action that says how to respond. Having too much information or diversions from the offer will only distract your … [Read more...] about Postcard Marketing – 5 Tips to Make Your Direct Mail Mind-Blowingly Creative