In the past few years, entrepreneurs from around the world have been turning towards creating online businesses. These businesses have not only proved to be more cost effective, but they also have a wider reach with the Internet creating a larger customer base. In addition to the reach that the Internet provides there is also the drawback of having a lot of competition. This has led to the development of various online marketing strategies that have helped the online business flourish despite this one minor drawback.
Recently, people have turned to using social media tools in order to effectively market their online business. This article lists the top five social media tools that can help increase the efficiency of your online marketing strategy.
1. Facebook
This is a social media website that allows members to create personal as well as business profiles. It is an effective marketing tool because professionals can target their advertisements at specific regions, universities and other customer bases. It also allows you to customize your personal and business profile so that it is unique and attractive. Facebook also provides a platform to promote discussions and comments on any topic that is pertinent to your business.
2. LinkedIn
LinkedIn allows its users to not only take advantage of all the benefits that any other social media site provides, but in addition it provides graphs and various other analyses of connections between people. Since this website is mainly aimed at professionals, and there is not much personal information stored, people are usually more comfortable linking to a larger number of people using LinkedIn.
3. Twitter
Twitter is another great social media tool that is crucial to developing a good online marketing strategy. Using Twitter, online business owners can build relationships with prospective consumers, promote various relevant events, build conversation and generate web traffic.
4. Plaxo
This social media tool allows users to organize their business contacts, and make new contacts. It allows online business owners to not only connect with potential clients, but also to find vendors and service providers that will help enhance their chances of success.
5. Flickr
Although Flickr has been around for a while now, only recently are people realizing its potential as an online marketing tool. Using this website, members with online businesses in real estate, art, crafts and so on can post various photographs and promote discussions on them. They can also link to other people’s Flickr pages, and by actively participating in comments sections and constantly updating photographs on Flickr, an online business owner can hope to effectively promote whatever product or service they have to offer.
