Whether you are working on a startup or looking for ways to cut expenses in your existing venture, take a close look at your marketing budget. Marketing tends to be the highest expense for many businesses and is also the easiest place to waste your hard-earned cash. A little time and effort can not only preserve your resources, but can also increase the bottom line. The marketing landscape is in … [Read more...] about Fine-Tune Your Marketing to Maximize Returns
Recession Proof Your Business Today – The 5 Major Mistakes to Avoid
All small businesses, whether they are home businesses or brick and mortar, established or just starting up, are making changes in their business plan, budget or service to make money in this economy. The key to recession proof your business is to review every aspect of your business plan to ensure that it meets the current market conditions. Be sure to avoid these 5 major mistakes: 1. The Eeyore … [Read more...] about Recession Proof Your Business Today – The 5 Major Mistakes to Avoid
Does Direct Mail Still Work?
It may be hard to believe nowadays, but there's a lot more to marketing than the Internet. Offline marketing techniques still work, and work well. Direct mail still especially works well, according to a survey by Universal McCann, who found that direct mail spending has kept climbing in recent years by about 8% per year. Just check your mailbox - I bet you get at least one direct mail piece … [Read more...] about Does Direct Mail Still Work?
How to Write a Direct Mail Sales Letter – 5 Steps to Success
For decades, business owners have been using direct mail letters to increase their sales. It is truly one of the oldest forms of marketing still in use today. There are many reasons for this long-lasting use and popularity, and they range from cost to simplicity. But there is a big difference between the kind of letters that boost sales and the kind that bust your budget. With a direct mail … [Read more...] about How to Write a Direct Mail Sales Letter – 5 Steps to Success
Eight Ways to Enable Response With Direct Mail Lead Generation Postcards Using Direct Response
Postcards are cheap to print and mail but they have one major weakness as far as direct response lead generation is concerned. They don't have a physical response mechanism. Traditional letter packages contain a business reply card and maybe even a business reply envelope. But a postcard, unless it's a double postcard, contains nothing that your prospect can mail back to you. Here are eight ways … [Read more...] about Eight Ways to Enable Response With Direct Mail Lead Generation Postcards Using Direct Response
