To be successful with direct mail sales letters, there are several strategies you can use to increase response rates: 1. At the top of your sales letter, use a strong headline that states the most important benefit you are offering. This headline should be bold and a larger font size than the font size you use for the body text in your sales letter. 2. When writing your sales letter, use a … [Read more...] about 8 Direct Mail Secrets for a Higher Response Rate
Top 6 Tips to Make Your Direct Marketing Campaign Successful
Marketing is an age-old strategy used by businesses to increase sales. Marketing methods range from traditional advertising such as newspaper and magazine ads to web marketing, pay-per-click and banner ads. The traditional methods of marketing are still effective and businesses are using direct mailing services to get the most out of this opportunity. As societies and economies evolve, new buyers … [Read more...] about Top 6 Tips to Make Your Direct Marketing Campaign Successful
Postcard Marketing – 5 Tips to Make Your Direct Mail Mind-Blowingly Creative
Postcard marketing generally falls into one of three groups of creativity: mundane, straightforward, or mind-blowingly original. When planning your own postcard marketing campaign, 90% of the time it should be very straightfoward: offer up front, some quick details, and a call-to-action that says how to respond. Having too much information or diversions from the offer will only distract your … [Read more...] about Postcard Marketing – 5 Tips to Make Your Direct Mail Mind-Blowingly Creative
7 Steps to Networking Success
In today's economic climate, networking is an essential activity to maintain your business' viability. When you get out there and meet people, developing deep and lasting relationships, you are insuring your business' client base. It is commonly known that people buy from people that they like and trust; networking is the key to building these quality relationships. So, how do you maximize your … [Read more...] about 7 Steps to Networking Success
Five Business Networking Rules – Avoid the Kiss of Death
Why do some people ruin a perfectly good business networking opportunity by exhibiting "foot-in-mouth syndrome"? They risk alienation of the very people they paid good money to meet by behaving in a manner that makes them seem unprofessional. There are many good, informative articles about the basics of networking, how to prepare, what to say and whom to look for. This article will look beyond … [Read more...] about Five Business Networking Rules – Avoid the Kiss of Death
