Strategies to Enhance Your Facebook Likes
An online presence is critical to business growth. An entity that is struggling to enhance its presence or to reel in customers should consider adopting strategies that will realign its efforts with emerging social trends. Often, the number of likes on a certain page act as an indicator of customers’ preference for a certain brand. This article will emphasize the ways in which you can increase your brand presence on Facebook.
Increase Facebook Likes on Your Page
A good starting point is to use content whose viability has been proven. For instance, PostPlanner helps users to locate popular images, which are likely to continue in the same trajectory in the future. Once you can pinpoint such images, your task becomes easier as you can use them to draw customers to your site by requesting them to like the images.
Additionally, whenever people want to know what a company does, the first place they check on your webpage or profile is the About section. An incomplete page can provide misleading information or even dissuade users from interacting with your brand. Inevitably, this is likely to dampen their confidence in your brand. Therefore, strive for a complete About section, which also factors in keywords – these enhance ease of searching for a specific site.
You should also consider the frequency in which you make online posts. Online communities are built upon the association that individuals make with your brand. As such, frequent posts enhance your users’ involvement, thus furthering the likelihood of increasing your Facebook likes.
Furthermore, try to incorporate ingenious ideas such as promotional posts. For instance, a 10% discount for members of your Facebook group who like your post or page can quickly ramp up your likes. Above all, remember that originality pays off.
Originality
Creating diverse, stimulating and engaging posts provides the perfect breeding ground for a strong online community. Avoid the temptation to indulge in unoriginal content by focusing on thoughts that have a basis or workable tips for enhancing a particular situation. Thereafter, you can team up with another firm offering products that complement your own. That way, you can harness the power of teamwork by drawing a community from each independent firm.
Another interesting idea is to encourage your online community to engage in contest with the possibility of prize money or merchandise. For instance, a radio station may request listeners to name a title or singer of a song played on the air in order to win a given prize. In so doing, users can be advised to like the station’s Facebook page and in the process this increases the firm’s brand presence.
Further, while creating your brand’s profile, focus on using catchy phrases and photos that captivate your potential customer’s attention. Tastefully designed profiles, coupled with photos that clearly capture the spirit behind your brand are a surefire way to draw Facebook likes to your page.
Above all, ensure there is a human touch that props up your brand online. Social forums are meant for enhancing social interactions. When people cannot have a sense of connection through you to your brand, the possibility of scaling your business goes down.
Conversely, an interactive persona is bound to bolster a firm by depicting humane attributes about your brand that users can closely relate to, like, and embrace. Such involvement would increase your community’s overall assessment of your brand, which you can leverage in your attempts to enhance your online presence.
Proactive Involvement in Enhancing Online Presence
Smart enterprises understand the value of competitor analysis. Investing significant time in evaluating your competitors can keep you abreast of your competitors’ strategies. For instance, Facebook Insights is a tool that enables firms to monitor the activities of certain brands or competing firms in a given industry. Doing so can help you in tailoring your brand strategy to a particular niche based on accurate and reliable information.
Ultimately, social platforms are all about community. Expending resources with the intention of engaging users would translate to a high sense of brand awareness. In fact, when your online community is active, Facebook likes become a peripheral concern as growth takes precedence. Therefore, let your community take center stage, and your brand will stand out as active users recommend it to their peers.
Finally, your content should resonate with your intended audience. Facebook, or any other social media, should provide a platform for providing content that resonates with the given audience. That way, you will increase your Facebook likes – presence – and ultimately, your brand will excel.
