One misconception about business is that if you do a good job with your product or service, referrals will automatically start pouring in. The truth of the matter is yes, sometimes they do but for the most part they do not. Typically a self-sustaining business is the result of intentional effort that generates what I call "referral momentum". Most small businesses never get off the launch pad … [Read more...] about Running A Self Sustaining Small Business Through Referral Marketing

Marketing plays a crucial role in encouraging people to purchase and use a product or service. Word-of-mouth marketing is perhaps the easiest and least expensive yet the most effective form of advertising. Getting more referrals from customers helps the company to not only gather and entice other potential clients but it also aids them in establishing a reputable brand of product for the … [Read more...] about Getting More Customers Through Customer Referrals

As we spend our days chasing down new leads and driving traffic, managing advertisements and writing blog articles, we sometimes overlook the very valuable revenue source we have already cultivated- our current customer base, family, friends. co-workers and business associates! Your biggest source of referrals will come from people who already know, like, and trust you, but who may or may not … [Read more...] about 7 Referral Marketing Tips Worth Remembering