The first part of any successful search engine optimization (SEO) campaign, is to fully optimize all the parts of your website to get a high keyword density for your keywords.
This post will focus on five important elements that should be optimized on every page of your website.
Keywords In The URL
Using keywords in your URL’s can have a big effect on search engine rankings, yet it’s rarely tested by keyword analyzer tools. If your site is already built, this can be more difficult, as you have to make sure you change any internal links to the page to the new URL. In addition, you should use a 301 redirect to ensure any inbound links go to the correct URL. To use keyphrases with multiple words, use hyphens (dashes) instead of underscores.
The HTML title tag is ranked highly for keyword relevance, so it’s a great place to have keywords, but use them logically – don’t have a list of all your keywords, add one or two into the title naturally, and try to vary them from one page of the site to another.
H tags are used to define HTML headings – which are meant to be used to highlight various titles on web pages, which means they are often used to describe the content on the pages. Because of this, search engines weigh these tags heavily when determining site relevance, so you should use your keywords in the tags whenever possible, without being spammy.
This refers to the actual text on each page of your site. Depending on the amount of content on your site, it may be difficult to go back and add keywords to all of your pages initially, but doing it over time will continue to improve your results. In the meantime, keep your keywords in mind whenever you add content to your site, and try to use them whenever possible, while still maintaining a normal flow of text.
Alt is short for alternate, and is actually an attribute, though commonly referred to as a tag. This text will appear if the image cannot be displayed. While you should use it to describe the image, you can also add keywords after that.
Once you go through these initial 5 steps, look through the next steps to optimize your website by cleaning up some common on-site SEO mistakes.