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YouTube – Just The Facts

June 11, 2012 By Katerina Williamson Leave a Comment

… [Read more...] about YouTube – Just The Facts

Filed Under: Social Media, Video Marketing Tagged With: YouTube

An Easy Way to Make Your Prices Seem Lower

June 5, 2012 By Katerina Williamson Leave a Comment

Does the way you write a price make it seem higher or lower? Of course! We already know that including a currency symbol can have a negative effect – that’s why you see some restaurants pricing a steak at “29″ instead of “$29.″ But new research shows that punctuation and decimals can make a difference in how people perceive prices. According to a new study published in the Journal of Consumer … [Read more...] about An Easy Way to Make Your Prices Seem Lower

Filed Under: News & Thoughts Tagged With: pricing, products

Creating Reader and Search Engine-friendly Website URL

May 20, 2012 By Katerina Williamson Leave a Comment

If you think that only your website’s title and description matters in search engine optimization, think again. Even its URL can also help in ranking your content on search engine result pages. In fact, it is one of the most important on-page SEO techniques that you should practice. Incorporate Keywords on Your URL SEO is all about links and keywords. If you’ll incorporate your keywords on your … [Read more...] about Creating Reader and Search Engine-friendly Website URL

Filed Under: Website Design

Building a Great Website for Your Business

May 12, 2012 By Katerina Williamson Leave a Comment

For small businesses, the Internet has proved to be a great tool to expand their presence and reach millions of their potential customers. But that doesn’t mean that creating a website will help your brand to earn millions too. You have to create a great business website that can help you stand out from the rest. Register an Appropriate Domain If you’re yet to set up a website for your business, … [Read more...] about Building a Great Website for Your Business

Filed Under: Website Design

[Study] Timeline Layout Increased Interactions On Business Pages

April 16, 2012 By Katerina Williamson Leave a Comment

If you’re a marketer wondering if migrating your brand to Facebook Timeline was worth the effort, here’s some encouraging data: A researcher reports that brands are getting an average 46% more engagement with Timeline. The researcher, Simply Measured, drew its results from an admittedly small sample: just 15 Facebook brand pages. Doing so may have created a false sense of lift, especially since … [Read more...] about [Study] Timeline Layout Increased Interactions On Business Pages

Filed Under: Social Media Tagged With: Facebook

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