If you think that only your website’s title and description matters in search engine optimization, think again. Even its URL can also help in ranking your content on search engine result pages. In fact, it is one of the most important on-page SEO techniques that you should practice.
Incorporate Keywords on Your URL
SEO is all about links and keywords. If you’ll incorporate your keywords on your website link, that gives you twice the advantage of ranking on SERPs. The good thing about this is that your page title and its link don’t need to be similar.
If your webpage is about the “Advantage of Choosing the Right Running Shoes,” your URL doesn’t need to be that long. It could be as simple as “Choosing Running Shoes.” What’s important is that it’s relevant to your content and has your targeted keywords.
Keep it Short and Simple
If you want to optimize your website URL, you have to keep it short and simple. That’s because search engine bots like links that are clutter-free. Other than helping with your SEO efforts, a simple link structure reduces load time and it is easy for your visitors to read and remember.
Remove Unnecessary Characters
If possible, you should also check that your website URL is free of unnecessary characters or punctuation marks such as the percent sign and ampersand. This could be confusing for your readers, and search engine bots are less likely to index it to their database. Moreover, this makes your website prone to being hacked.
If you need to separate terms in your URL, you can use hyphen or underscore. Using the previous example, it should look like www.yoursite.com/choosing-running-shoes.
Your Business and URL Structure should Match
Depending on the niche or industry that you cater, your URLs should be in tune with your business. It should be relevant with the product information and the type of services or content that your website offers. Figure out the link structure that would better guide your visitors to effectively navigate across your website.
While there are various ways on how you can optimize you websites, organizing its URL can definitely help with your effort. When organizing your link structure for SEO purposes, you have to consider that search engine bots can easily index it. Other than that, it should be easy to read and remember for your web visitors. That way, your website URL is not just SEO-friendly; it is also secured and beneficial for your readers.