Many business owners have recently asked me about mobile marketing and whether they should be looking into it. Here are my thoughts on the subject.
Today the advancement in the mobile technology has grown to higher levels than in the previous decade. There are millions of users all over the world who use mobile on daily basis for their personal and also business purposes. This is like an holy grail for business owners as they can utilize mobile marketing for promoting their business.
Mobile marketing is an entirely different sphere of reaching people compared to the conventional offline marketing methods. Mobile marketing makes it possible for the small business owners to reach their customers in real time at very low costs. Business owners can contact subscribers directly which enhances the bond between the customer and the provider.
Apart from the low cost start up cost, there are many other benefits of mobile marketing which is making it popular these days.
1. Higher conversion rates
With mobile marketing you can promote a product to a laser targeted audience and achieve very high response rates which will convert most of the subscribers into customers. Mobile ad campaigns have higher conversion rates compared to radio or TV commercials.
2. Engage Customers
Almost every customer who has a mobile can be updated with the latest offers or services helping you engage the customers. This will help you in retaining the customer and increasing your business. It also helps in building a good customer relationship with your business. It is a proven fact that customers will be loyal to a particular brand or service if the business has built a good relationship with them.
3. Honest Feedback
Mobile marketing can be used as two way communication which will help in getting feedback from users regarding a new product or feature. This will help in better understanding of likes and dislikes of the customers, helping a business to develop a product that customers like.
4. Cost Effective
Mobile marketing requires a very low budget on ad campaigns but the return of investment is very high. The cost of text message marketing campaigns is a small portion of other marketing methods, such as direct mail and newspaper advertising.
Customers anywhere in the world can be reached with mobile marketing in mere seconds in case of an urgent announcement. The added benefit is going viral, if the customer likes a feature or product in question that is mentioned in the text message you have sent to them, they might share it with their friends and family which is free advertisement for your business.
Each subscriber is different and the ads can be customized to each individual group increasing response which will get more conversions or sales.
7. Easy to set up
Mobile marketing is as simple as using a mobile phone, it does not need any technical knowledge for you as a business owner to operate. It can be easily integrated into your existing ad campaigns or can completely replace other marketing campaigns you are using right now.
It is possible to engage even customers without an internet connection using mobile marketing, so distribution of your message is possible to higher number of people who are interested in your service. As a business owner it is your responsibility to grow your business using the latest trends in marketing. Right now, mobile marketing is considered to be the future of advertising, so catch up with this trend to stay ahead of your competition.