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Effective Website Design

January 17, 2011 By Katerina Williamson Leave a Comment

Web design is nothing new in today’s blooming online scene.Website design is used as a general term to describe any of the various tasks involved in creating a web page.It creates a vehicle for a number of tasks such as and targeting the right audience, providing content in a logical sequence, offering a great user experience, instilling trust and credibility.Web design is more of an art product, much like the architecture of your house or the exquisiteness of a cuisine.

creating-effective-web-designSearch Engine Optimization and effectiveweb site design , especially with regard to Google, will transform your internet business and greatly increase your online sales.SEO involves making your web pages readable for the search engine crawlers that are used to identify website theme and relevancy to particular search terms.In optimizing the actual design, you have to examine the graphic design and overall layout of your site from a customer’s perspective.Optimizing your web pageinvolves on and off page techniques.To optimize your website, you have to look at what’s going on behind the scenes and to ensure that everything works to support the other parts in one way or another.

Content is the most important thing on your web site.Knowleageable website content writers know how to create copy for website visitors, who usually have a very short attention span.SEO content research also gives you a chance to learn more about what readers and potential customers are looking for to help them with their goals or problems. Once you have your website up and running, and you know after careful research that your content will definitely bring in an audience and that that audience exists and is numerous, you can think about conversion rates.

Website conversion rate is the percentage of your visitors who complete the action that you asked them to do on a specific page.Conversion rate optimization means improving the percentage of visitors who complete the action that you asked them to do.Website conversion rates are most frequently used to measure the success of both the website as a whole oran individual advertising campaign.

Web design has advanced from the past years. The intent of web design is to create awebsite —a collection of online content includingdocumentsandapplicationsthat reside on a webserver / servers.Effective web design has to be appealing to both the human visitors and the robotic search engine spiders.If you are looking to redesign your website, use the services of a design company that understands how to achieve both of these objectives.

Strategic Marketing Academy can help you with this task.

Contact us today for a free evaluation of your website and online marketing.

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