Google has been working on updating its social platform lately – it introduced quite an interesting update, especially for the marketers. With its aid the interface is more visually appealing and even more appealing than before.
What’s different in Google Plus?
Google Plus has changed its layout to a 3-column one, which is not mandatory to use. If it’s not convenient enough for you, than you can switch to the classic 1-column view. Additionally, photos and videos became bigger. The social platform also makes use of enhanced hashtags now, thus making the exchange of information for a single topic significantly easier.
Just like with its direct competitors (Facebook/Twitter/Instagram), Google Plus now enhances your photos automatically, although you can turn off this option at anytime. For instance, this setting is useful when uploading multiple photos at a time. The platform automatically identifies your better (clearer) photos and showcases them first in the list. Also, it manages to automatically detect faces and correct any minor color imperfections or blemishes.
And if you thought that was all, you were wrong. Google also updated its Hangouts feature by bringing along a couple services specific to Google Plus. Hangouts now feature Google Talk integration, but also the newer and improved Google+ Hangouts and Google+ Messenger. Another interesting announcement refers to future Google Voice integration, although no one knows the official launch date for now.
These are the most important Google Plus changes that you should be aware of, but in order to be able to take advantage of them you must look at the update from a marketer’s perspective. In this regard, here’s what you have to know.
1) Every update should include at least one quality image
Regardless whether we’re referring to sharing your very own content or re-posting someone else’s content as to bring value to the watching audience, it’s of utmost importance to display at least one top-quality image. In the new Google Plus people will be much more reluctant to check content without any images. Thus, if you fail abide to this rule or post a low-quality image instead, it will all reflect in your views count.
You have to double check everything you post to ensure that the image is well-rendered. If it doesn’t look well, then consider uploading it separately. This is an option which will bring you significantly more visitors.
2) Re-check your cover photos and profile
When a platform as big as Google Plus suffers from modifications, you’re best double checking your cover photos and profile information. Each of the big social media players uses a special combination in this regard, and when a change is made, the results are often reflected into users’ profile. Therefore, you’ll want to verify that everything works and displays smoothly on all possible devices. If a customer checks out your page and something is wrong with it, then he/she is highly likely to leave.
3) Be positive about the changes
Sometimes it can be hard to keep up with all social media networks and the changes they decide to make. However, being aware of them on time and acting positively can have a real beneficial effect on your brand. Remember that the audience guides itself after you, so if you’re not okay with it than they will most likely not be either.