Building your brand awareness is by far one the most crucial parts of being a business owner. Without a strong brand presence, your products and services, no matter how reliable, won’t get the best exposure.
Fortunately, WordPress gives you an added boost in several different ways that will increase your brand awareness and help consumers feel comfortable with your company.
Blogs are extremely powerful when it comes to conveying your expertise and knowledge. WordPress started as a blogging site and therefore has some of the best tools in order to create effective content.
Blogs are already built into the WordPress platform, making it easy to post, edit, and publish content. In addition, RSS feeds, subscriber options, and commenting options can be added to your WordPress blog with just a few simple steps.
Although WordPress is a search engine-friendly website that’s strong enough on its own to get your business listed in the major search engines, the added benefit of social media integration will increase your exposure even further. With WordPress Publicize, you have the tools needed to share every post and page with your social media accounts, including LinkedIn, Twitter, and Facebook.
For added social media accounts, such as Pinterest, YouTube, and Google Plus, WordPress provides a host of free social media plugins and widgets that are simple to use and quick to set up.
You Are in Control
WordPress, a self-hosted website, allows you to have complete control of your site, including themes, colors, fonts, content, widgets, plugins, and much more.
You have the ability to promote your brand and raise its awareness in any way that you see fit. Best of all, your content will always be yours, as you are the owner of your website. Social media sites and other well-known websites are strong platforms for businesses, but unfortunately, your content is under the discretion of the owners of those websites. With WordPress, you never have to worry about losing your content or having limited control.
SEO and WordPress
WordPress has a solid reputation with the major search engines, as aforementioned. Many businesses consistently update their websites with quality information; as a result, the search engines pick up this information and boost these sites higher in search engine results.
With the right keyword combination and SEO optimization, your site can easily make its way to the top of search results as well.