When it comes to Internet marketing, Facebook is certainly one of the most affordable and efficient marketing tool. With over one billion users worldwide, Facebook has attracted some of the world’s most renowned brands and companies.
The amazing marketing tools such as Promoted Posts or Sponsored Stories are only some of the aspects that make this social network so sought-after nowadays, but why pay a small fortune on advertising services when you can get them for free? If you are a small or medium enterprise owner, then you know that marketing and/or advertising services do not come cheap. Fortunately, you can still raise brand awareness for your company online, without spending a dime.
The Facebook Interest List is another appreciated feature that benefits both the marketers and the buyers – even so, few marketers actually know how to use it in their best interest. The secret is to persuade the buyer to add your page to his or her Interest List – once he does, he will receive all your posts and updated in the news feed. This feature is particularly useful when you have several tens of thousands of fans, as it can boost sales and attract more prospects. Below are some simple yet efficient tips that will help you promote your Facebook page in a fast, efficient and free way.
Focus On The Most Relevant Topic For Your Niche
The secret is to make sure that your Facebook List is relevant to your niche (your business niche, for instance). After that, the next step is to identify the influential fans, people who have the power to convince and to persuade other people into liking your page. This way, you will see that your Interest List starts to grow, slowly but surely. On the other hand, the Page Notifications feature can come in handy as well – in a nutshell, this feature is aimed at consumers who want to be up-to-date with the latest news from a certain Facebook page.
Convince Your Fans To Subscribe!
Now that you have chosen the list, the nest step is to convince your fans to subscribe to notifications. How will you convince your fans to subscribe to your Facebook page, not to your competitor’s? The secret is to focus less on text-only posts and to concentrate more on media files, such as photos and videos. Studies have shown that a video is far more appealing to the consumer than a piece of text, especially since the prospect is more likely to remember an image rather than a written post.
Evaluate Your Performance On A Constant Basis
It is essential to track your performance constantly, otherwise how can you tell if you are progressing? If you keep attracting Facebook fans, it means that you are on the right track and you are doing a great job – if you are not, this means that there are several aspects you need to take care of. It is highly recommended to leave a time gap of several hours between the posts, otherwise the posts can suffocate the reader and become bothersome – in this case, they have the opposite effect and they push the consumer away!
Keep Your Fans Entertained And Engaged
Always engage in conversations with your fans to keep them engaged and interested in what you have to offer. Launch polls, ask them questions, launch promotional offers, give them discount codes and everything that sparks their interest. Moreover, keeping in touch with your consumers will also generate quality feedback.