If you reading this article, you most probably have at least an inkling of what Tumblr is. Perhaps you are also aware that Tumblr is one the most powerful social media platforms in use today and could boost your business. How exactly Tumblr can help you acquire a new set of potential customers to share your product and brand with? Read on to find out how to use Tumblr for your business’s advantage.
First, Why Use Tumblr?
Tumblr is a blogging utility and a social platform that ranks among USA’s top 15 websites and houses more than 132 million blogs. It lets you share anything effortlessly; you can post pictures, videos, music and text from your computer or phone through their website as well as email. Tumblr allows users to customize their blogs and you can revamp not just the color scheme or the theme but the entire html code. Tumblr’s staggering traffic and rising popularity make it the ideal tool for extending your brand’s outreach. Below are a few ways to get started with your online marketing strategy using Tumblr.
Filling the sign up form takes just a couple of minutes. Provide your email, choose a strong password and then select a username. Your Tumblr username should be an exact match with your company’s name or its website’s name. If you have already established your brand on Twitter, use your twitter handle as your username on Tumblr. It is best to use the same display image or avatar as on your Twitter, Facebook and other social media pages.
Hold Their Attention
Even in the online world, first impressions hold paramount importance. Start by selecting an attractive design layout for your Tumblr page. There are many paid (premium) and free themes available for Tumblr. Browse the themes library and pick out of single, double or triple columned layouts. Installing a new theme on Twitter takes just a couple of seconds. Most Tumblr themes are customizable and you can alter them such that they best resonate with your brand’s image. For example, Coca Cola’s Tumblr page’s theme is strongly aligned with the brand’s general image. When pitted against Facebook, Google+, Pinterest and Twitter, Tumblr is much more customizable; all you need is a good eye, not a programming background. Once your design is set, you can move to the actual marketing.
Share and Interact with Others
On Tumblr, you don’t just draw traffic by posting your own content but also by sharing other blogger’s creative produce. Start by finding a blog you like, click on the follow button, choose posts to share from the ones that now show in your newsfeed, hit reblog: viola! You’ve started networking with the Tumblr community. Remember that what you reblog and post will build your brand’s image hence, broadcast only brand-building, pertinent content.
Pictures Rule This Kingdom
50% of the content on Tumblr is pictures, making them the website’s dominant creative currency.. This works to your advantage because pictures need no words and can help you communicate with people in hundreds of countries, speaking thousands of languages with the same content. National Geographic utilizes this by posting its “Photo of the Day” images on the blog. A few ideas for your Tumblr pictures: pictures from workplace showing happy employees, pictures taken by users of your services/goods, stills of your product in action, and factory shots of your product being produced or packaged.
Don’t Forget to Tag it
Tags make it easy for your posts to be found on the website and within your blog, bringing you potential followers. Tumblr has an easy tagging system: you just start typing a word and it suggests potential tags. All tags used are listed at a post’s end. Use only pertinent tags, don’t go on a tagging frenzy. 7-12 tags per post is ideal because it keeps your posts from looking like spam while still drawing in traffic.
Amid all the work don’t forget that Tumblr is basically about forging new connections and retaining the old ones. Start by posting content and following as many blogs you like right away; Tumblr doesn’t display the number of blogs you are following hence you don’t look like a spammer. Next, choose and reblog the best content from your newsfeed. This is even more effective when you reblog from blogs of existing or potential customers.
Mashable reports that more than 1 post per day from a brand irritates users but on Tumblr, it is an unspoken norm to post up to 5 (going up to 15) posts a day. You must provide a steady stream of useful content to avoid unfollows and ensure brand engagement. Lastly, Tumblr is not a news-based website and the content you post has a longer shelf life on it.
Tumblr’s popularity is skyrocketing and brands that don’t follow suit will be left behind.