The concept of trade show display has brought a vast change in the world of publicity. The companies or the traders often rack their brains for a good publicity stunt when they think of participating in different trade fairs. The trade fairs are temporary fairs and so the traders or the companies always seek some banners or posters that can be easily put up or pulled down at a moment’s notice. But previously it was not always easy to find such banners or hoardings that fitted the bill. Also the hoardings were not that much attractive and more often than not they failed to allure the customers. That is why the notion of the trade show display arose to ease the tension of publicity.
Trade show display boards are of various types. The costs of these boards also vary. The basic idea of a trade show display is to grab the attention of the customers within a fraction of a second. So these display boards are usually very colorful. Besides, the costlier ones come with the facility of backlights that light up the captions. Different types of boards are used according to the amount of space allotted for publicity.
There are some display boards that can be mounted on tables and are called table-tops. These table-top displays usually have three or more than three panels and can be folded easily. They do not require very large tables and narrow tables will suit them fine. If the stall has a slight larger space then the trade show display board can be placed on the floor. These floor display boards too, do not require a whole lot of space and no special skill is required to put them up. The pop-up displays have also gained a high rate of popularity. Then there are the briefcase display boards which can be folded and made to look like portfolios; they are so light in weight that they can be carried around without any botheration. The concept of publicity has never been easier before yet with so much effect.
The agencies who sell these display boards provide the clients, that is, the traders or the companies with a great deal of facilities. First of all, the agencies customized these boards according to the need and purpose of the clients. They also suggest many innovative ideas and the clients often adopt these ideas to make their stalls more alluring. After their utility is over they can be sent back to the agencies without any hassle. So they are the most preferred style of publicity in present times.