Everyone’s an influencer. The consumer is out for himself (not for you). Optimize content. It’s an organism, not a process. Think past vanity metrics (like followers). Update your Facebook Page… or delete it. Good advice, right? As much as it frustrates marketers, the business of social media is as much an art as it is a science, but there are some tried and tested rules and guidelines that … [Read more...] about [INFOGRAPHIC] The 36 Rules Of Social Media
A Visual Guide To Facebook Insights
A lot of marketers disagree on which Facebook Insights are important. But isn’t it important to understand what the numbers mean before deciding how to evaluate a campaign? Different campaigns require different metrics. Even an extremely broad metric like impressions can have relevance for paid ad campaigns. The infographic below shows the relationship between each of the social network’s … [Read more...] about A Visual Guide To Facebook Insights
Angry Birds + Star Wars = Extremely Profitable Concept
I am always fascinated by great marketing examples, and "Angry Birds" has got to be one of the best recent examples. With the multitude of free games and silly apps released all the time, who would have thought that a bunch of wingless birds and pigs without legs would dominate the market? On a recent trip to Moscow, Russia, we saw the same thing in as in the US - kids and adults alike … [Read more...] about Angry Birds + Star Wars = Extremely Profitable Concept
GoDaddy DNS Servers Go Down, Along With Millions Of Websites
GoDaddy, the world's largest registrar and one of the largest website hosts, was down for most of the afternoon today. A Brazilian hacker is proudly claiming responsibility for it. The main GoDaddy website was unreachable for most of the afternoon and has just came back up. The worst news is that all the websites hosted at GoDaddy are also down. According to a BusinessWeek story from May … [Read more...] about GoDaddy DNS Servers Go Down, Along With Millions Of Websites
Intense & Timely Video Shows How to Survive Mass Shooting
This post has nothing to do with marketing, but after watching this video, I wanted to share it with others, especially in light of the Aurora, CO shooting at the movie theater couple weeks ago. The video, produced by The City of Houston Mayor’s Office of Public Safety and Homeland Security, was released less than a week after the tragic shooting in Aurora, Colorado. According to the Mayor’s … [Read more...] about Intense & Timely Video Shows How to Survive Mass Shooting
