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SMA offers marketing services and training for event businesses and small businesses in other industries

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A Blog: Four Reasons Your Small Business Needs One

April 17, 2013 By Katerina Williamson Leave a Comment

If your small business doesn’t have a blog, that’s okay. Still, it’s hard to imagine how a small business owner could prioritize other social media efforts over blogging when the benefits of a quality blog are so dramatic. Here are four great reasons to consider starting up a blog. Blogs Allow You to Speak With Your Customers Jeremiah Owyang once said: “The corporate website is an … [Read more...] about A Blog: Four Reasons Your Small Business Needs One

Filed Under: Blogging

Twitter and Small Business: Eight Common Questions

April 5, 2013 By SMA Staff Leave a Comment

Most small business owners have a personal Facebook account. They already know the site’s ins, outs, and quirks. So, starting up a Facebook page for their business isn’t such a struggle. They already have an idea of how best to reach their customer base through Facebook’s platform. Twitter, on the other hand, is different, and it may prove more mystifying to business owners who are unfamiliar with … [Read more...] about Twitter and Small Business: Eight Common Questions

Filed Under: Social Media Tagged With: Twitter

10 Tips for Successful YouTube Marketing

March 25, 2013 By Katerina Williamson Leave a Comment

When you think “social media marketing” what are the first platforms that come to mind? Doubtlessly Facebook and Twitter – the standbys.  But, what about YouTube? It’s a novel thought, I know, but YouTube is much more than a place for watching that sitcom episode you missed or listening to the latest tunes on the Hit Parade. It is a viable social media outlet and can be very valuable to the small … [Read more...] about 10 Tips for Successful YouTube Marketing

Filed Under: Video Marketing Tagged With: YouTube

How to Make Your Facebook Page Popular for Free

March 10, 2013 By Katerina Williamson Leave a Comment

When it comes to Internet marketing, Facebook is certainly one of the most affordable and efficient marketing tool. With over one billion users worldwide, Facebook has attracted some of the world's most renowned brands and companies. The amazing marketing tools such as Promoted Posts or Sponsored Stories are only some of the aspects that make this social network so sought-after nowadays, but why … [Read more...] about How to Make Your Facebook Page Popular for Free

Filed Under: Social Media Tagged With: Facebook

How Google AdWords Auction Work?

January 24, 2013 By Katerina Williamson Leave a Comment

The Google AdWords auction as explained by the PPC company WordStream. … [Read more...] about How Google AdWords Auction Work?

Filed Under: Paid Online Advertising Tagged With: Google Adwords, PPC

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