Twitter is one of the most effective social media platforms on which you promote your brand. Through Twitter, you can engage your customers, and also build and maintain strong relationships with clients, market leaders, as well as other businesses. But, if Twitter is not used correctly, it can actually end up hurting your business. The resources below will show you some Twitter strategies to avoid so you can get the most out of this amazing tool.
1) Hard selling
Making hard sales on Twitter will certainly backfire on your business. Just don’t do it! Like with other social media platforms, you should aim to create excitement and develop relationships. But if you keep barraging your followers with hard hitting sales messages, they’ll get annoyed and unfollow you.
2) Not being active
To get results from your efforts on Twitter, you must remain constantly active. Don’t ignore any conversations about you or your business. Constantly monitor your Twitter account, and keep up-to-date with customer’s comments and feedback. Make sure you respond to all comments regardless of whether they’re positive or negative. Acknowledge and accept any positive feedback graciously. But if a client is not happy, don’t respond with defensive tweets about your brand; provide the necessary information or clarifications instead.
3) Tagging too much
Don’t keep mentioning your followers in tweets, especially if those tweets don’t have anything to do with them. Over-tagging is a big turn off, and your followers may choose to unfollow.
4) Tweeting too much
If you tweet too many times, your messages will lose power and your followers will start to ignore them. They could also get annoyed and unfollow you.
5) Failing to lay claim to your personal name or business name
Opening multiple pages under the same name is not allowed on Twitter. If you don’t claim your name or business name on Twitter, another business offering similar products or services could claim it and give you competition.
6) Tweeting inconsistently
Effective management of a Twitter account is very important. This typically includes responding to comments, posting interesting tweets, and re-tweeting relevant posts. By tweeting regularly and consistently, you’ll certainly achieve the brand visibility that you need. Make sure your tweets are useful to your followers. Educational links and information on exclusive offers, promotions, and deals work great. They’ll help you attract new prospects and repeat customers.
Like hard selling, users hate spam. So don’t bombard your community with push marketing messages, including opportunities to buy products or services. Your Twitter account may get flagged or even shut down completely.
8) Using a generic profile
Twitter allows you to customize your business profile to make it unique. Make sure you take advantage of this feature to bring out your brand identity.
9) Using “Protect your Posts” feature
Don’t manage your business profile as if it’s a personal profile. Avoid using the “Protect your Posts” feature to prevent some users from accessing your posts. Remember you’re running a business, and information about your business should be accessible to everyone.
10) Using a weird image as your profile picture
How you portray your brand image online is very important. Using “crazy” or weird images that are unrelated to your brand may not do well for your business. A good profile picture should be professional and directly related to your brand.