Many businesses actively engage in social media marketing, but very few are able to measure their ROI (Return on Investment). Such a measure is paramount in determining the effectiveness of your marketing dollars, and therefore warrants attention. Measuring your social media ROI is not much different than measuring the profitability and success of any other marketing campaign. Social media is … [Read more...] about Tips To Measure Your Social Media ROI
7 Things You Didn’t Know Google Analytics Could Tell You
Analytics software is a must-have in today's business world, where it's essential to have a powerful online presence. These days, it's not enough to simply have a counter at the bottom of your homepage, tallying visitors. That won't help you understand ways to reach your audience or drive Web growth. Google Analytics, Google's popular free analytics add-on, can be easily incorporated into the … [Read more...] about 7 Things You Didn’t Know Google Analytics Could Tell You
