Many businesses actively engage in social media marketing, but very few are able to measure their ROI (Return on Investment). Such a measure is paramount in determining the effectiveness of your marketing dollars, and therefore warrants attention. Measuring your social media ROI is not much different than measuring the profitability and success of any other marketing campaign. Social media is … [Read more...] about Tips To Measure Your Social Media ROI
Some Tips for Online Optimization
Prior to getting into the usability and design, the different conversion factors, and the ins and outs of establishing online trust, you want to delve into the three most essential aspects of online optimization today. Every business needs to be aware of these three things and plan for them accordingly if they want to have successful websites that draw in and retain new visitors with regularity. … [Read more...] about Some Tips for Online Optimization
7 Things You Didn’t Know Google Analytics Could Tell You
Analytics software is a must-have in today's business world, where it's essential to have a powerful online presence. These days, it's not enough to simply have a counter at the bottom of your homepage, tallying visitors. That won't help you understand ways to reach your audience or drive Web growth. Google Analytics, Google's popular free analytics add-on, can be easily incorporated into the … [Read more...] about 7 Things You Didn’t Know Google Analytics Could Tell You
