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A Simple Formula to Becoming a Successful Copywriter

November 5, 2012 By SMA Staff

For anyone who wants to be a successful copywriter, there's a lot to consider and some work to be done. Web copywriting can be difficult, and if it's not done correctly, the results will unfortunately be poor. Copywriting made easy requires you to do the following: 1. Know your audience: If you can't say who you're marketing to, how are you supposed to sell them anything? You should have a target … [Read more...] about A Simple Formula to Becoming a Successful Copywriter

Filed Under: Blogging Tagged With: copywriting

5 Words to Avoid When Writing Ad Copy

November 5, 2012 By SMA Staff

Writing a killer sales letter or an ad is imperative if you want to make sales. However, many copywriters make the mistake of using the wrong words in sales copy, leading to hype, confusion, and misleading the potential customers. The words that you choose to use are going to be powerful and they can either convert people to customers or drive away customers. Since without a doubt your goal is to … [Read more...] about 5 Words to Avoid When Writing Ad Copy

Filed Under: Blogging Tagged With: copywriting

The 7 Hidden Elements of Highly Persuasive Ad Copy

November 5, 2012 By SMA Staff

As you read this you will begin to feel like every piece of ad copy, every sales letter, every e-mail marketing e-mail you've read was secretly hiding something from you. Have you ever read a sales page and felt like you couldn't resist the urge to buy? That's right my friend, you have fallen victim to at least 2 or 3 of the 7 hidden elements of highly persuasive ad copy, without being … [Read more...] about The 7 Hidden Elements of Highly Persuasive Ad Copy

Filed Under: Blogging, Direct Mail, Print Advertising Tagged With: copywriting

Making a Link-worthy Website

July 14, 2012 By Katerina Williamson Leave a Comment

 In search engine optimization, link building is an important part of a website’s campaign. However, attracting organic links to your site can be frustrating and time consuming. Regardless, making your site link-worthy can ease the task. First Impression Even on the Internet, first impression also matters. Linking your site is your visitors’ way of introducing you to their audience—including … [Read more...] about Making a Link-worthy Website

Filed Under: Blogging, SEO, Website Design

[Checklist] 12 Things To Do After Writing a New Blog Post

July 11, 2012 By Katerina Williamson Leave a Comment

The infographic below is a 12-point checklist that walks you through an excellent process. Keyword optimize your post: Focus on the title of the post and use the Google AdWords keyword research tool to help. Syndicate your content: Automatically feed the blog content via your RSS feed to multiple destinations. Including your Facebook Business Page, LinkedInProfiles, Plaxo and Ning. Shorten … [Read more...] about [Checklist] 12 Things To Do After Writing a New Blog Post

Filed Under: Blogging

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