In the past few years, entrepreneurs from around the world have been turning towards creating online businesses. These businesses have not only proved to be more cost effective, but they also have a wider reach with the Internet creating a larger customer base. In addition to the reach that the Internet provides there is also the drawback of having a lot of competition. This has led to the … [Read more...] about 5 Top Social Media Tools of Online Marketing

Social media profiles help customers understand your company. If you value social media marketing and dedicate work time to refreshing information on social profiles, it helps to use shortcuts to deciding what information is most helpful. This article offers five ways to post appealing information on your company's social media profiles. 1. Provide the latest information about your business under … [Read more...] about Social Media Profiles – 5 Ways to Appeal to Customers

Social media marketing (SMM) has become a buzz word today and every other company is trying to get some benefits out of it. On one side, there are companies such as Dell that have increased its profits via the usage of social media platforms; there are many others which have failed miserably. Such companies have no strategy yet they are into it just because either their competitors are doing it or … [Read more...] about 7 Guidelines to Effective Social Media Marketing

1. Social media is the 21st century Town Hall. People do not meet the way they used to. Sure, we all still attend meetings at church and at city hall and at our children's teacher conferences, but more and more people are congregating online. Did you know that, according to iStrategyLabs, Facebook's United States' user base grew by 144.9% in 2009? Some estimates put all Facebook activity worldwide … [Read more...] about 7 Reasons You Should Be Using Social Media