In the internet marketing world, a "landing page" means a page that directs readers to take a specific action. You may want visitors to sign up for a class, ezine or ecourse. You may want them to buy something. Most important, you need to be very specific about the action you want visitors to take. You want to keep them focused on this page until they page a decision. Therefore, you don't include … [Read more...] about 5 Online Copywriting Tips to Create a Compelling Landing Page
Making a Link-worthy Website
In search engine optimization, link building is an important part of a website’s campaign. However, attracting organic links to your site can be frustrating and time consuming. Regardless, making your site link-worthy can ease the task. First Impression Even on the Internet, first impression also matters. Linking your site is your visitors’ way of introducing you to their audience—including … [Read more...] about Making a Link-worthy Website
Creating Reader and Search Engine-friendly Website URL
If you think that only your website’s title and description matters in search engine optimization, think again. Even its URL can also help in ranking your content on search engine result pages. In fact, it is one of the most important on-page SEO techniques that you should practice. Incorporate Keywords on Your URL SEO is all about links and keywords. If you’ll incorporate your keywords on your … [Read more...] about Creating Reader and Search Engine-friendly Website URL
Building a Great Website for Your Business
For small businesses, the Internet has proved to be a great tool to expand their presence and reach millions of their potential customers. But that doesn’t mean that creating a website will help your brand to earn millions too. You have to create a great business website that can help you stand out from the rest. Register an Appropriate Domain If you’re yet to set up a website for your business, … [Read more...] about Building a Great Website for Your Business
What Every Successful Small-Business Website Needs
Having a website is a must, if you want to establish and build a successful business—large or small. Creating the perfect website isn’t an exact science, but a few guiding principles will help you attract and retain an audience of loyal customers and clients. Quality content Content is the most important foundational element of any small-business website. If you're selling a product or … [Read more...] about What Every Successful Small-Business Website Needs
