For anyone who wants to be a successful copywriter, there's a lot to consider and some work to be done. Web copywriting can be difficult, and if it's not done correctly, the results will unfortunately be poor. Copywriting made easy requires you to do the following: 1. Know your audience: If you can't say who you're marketing to, how are you supposed to sell them anything? You should have a target … [Read more...] about A Simple Formula to Becoming a Successful Copywriter
5 Words to Avoid When Writing Ad Copy
Writing a killer sales letter or an ad is imperative if you want to make sales. However, many copywriters make the mistake of using the wrong words in sales copy, leading to hype, confusion, and misleading the potential customers. The words that you choose to use are going to be powerful and they can either convert people to customers or drive away customers. Since without a doubt your goal is to … [Read more...] about 5 Words to Avoid When Writing Ad Copy
The 7 Most Deadly Sins of Print Advertising
If you want people to read, understand, and respond to your print advertising, you must avoid these sins at all costs. Sin #1: Using reverse type for body copy. Reverse type is when you use light colored text on a dark background, such as using white text on a black background. Research shows that using reverse type for the body text of your print advertisement will lower readership of your … [Read more...] about The 7 Most Deadly Sins of Print Advertising
Flyer Printing – 7 Tips For Successful Flyer Advertising
Through years of design testing and old-fashioned trial and error, we have developed sure fire ways to increase the response rate for your flyers. Although every flyer is unique and creativity is mostly a good thing, there are certain guidelines to follow that will ensure your flyer generates revenue for your business. Here are a few items to consider when developing a new small business flyer … [Read more...] about Flyer Printing – 7 Tips For Successful Flyer Advertising
The 7 Hidden Elements of Highly Persuasive Ad Copy
As you read this you will begin to feel like every piece of ad copy, every sales letter, every e-mail marketing e-mail you've read was secretly hiding something from you. Have you ever read a sales page and felt like you couldn't resist the urge to buy? That's right my friend, you have fallen victim to at least 2 or 3 of the 7 hidden elements of highly persuasive ad copy, without being … [Read more...] about The 7 Hidden Elements of Highly Persuasive Ad Copy
