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How To Reduce Facebook Ad Cost

April 16, 2012 By Katerina Williamson Leave a Comment

Facebook offered advertisers a discount of as much as 45% on cost-per-click rates if they directed users to other Facebook destinations rather than to external websites during the fourth quarter of 2011, according to a report by marketing agency TBG Digital. The significant incentive for advertisers to help keep Facebook users on-site appears to reflect a push by the social networking giant to … [Read more...] about How To Reduce Facebook Ad Cost

Filed Under: Social Media Tagged With: Facebook

Benefits Of Mobile Marketing For Small Businesses

March 26, 2012 By Katerina Williamson Leave a Comment

Many business owners have recently asked me about mobile marketing and whether they should be looking into it.  Here are my thoughts on the subject. Today the advancement in the mobile technology has grown to higher levels than in the previous decade. There are millions of users all over the world who use mobile on daily basis for their personal and also business purposes. This is like an holy … [Read more...] about Benefits Of Mobile Marketing For Small Businesses

Filed Under: Mobile Marketing

New Alternative For Unfriending On Facebook

March 22, 2012 By Katerina Williamson Leave a Comment

Have you friended people on Facebook that you would rather not hear from too often?  Are you keeping them there not to hurt their feelings, but you really don't care about what their cat ate for breakfast? Facebook announced an "Acquaintenances" list of friends, which they introduced last year, but have not made public until yesterday.  Facebook can now auto-deterine the friends that you are … [Read more...] about New Alternative For Unfriending On Facebook

Filed Under: Social Media Tagged With: Facebook

27 Years of .COM Domain Dominance [INFOGRAPHIC]

March 15, 2012 By Katerina Williamson Leave a Comment

If you are like me, you've spent a lot of time looking the perfect domain name for a project, only to find out that the .com is already taken. If only it was 1985. 27 years ago, the first .com domain was registered - symbolics.com.  Which means EVERY other .com was available. Here is an interesting look at the .com history and dominance.   Infographic courtesy of Statista. … [Read more...] about 27 Years of .COM Domain Dominance [INFOGRAPHIC]

Filed Under: News & Thoughts

Handy Google search tricks.

March 8, 2012 By Katerina Williamson Leave a Comment

Google is used by millions of people every single day to resolve any query you could possibly imagine. That being said, it seems there’s a hidden trick or two that even the most skilled in “Google Fu” might not know exists. Certain tools are built in to Google’s search mechanics to provide quick, reliable answers. For example, if you need to convert a measurement unit, you’ll receive a quick … [Read more...] about Handy Google search tricks.

Filed Under: News & Thoughts

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