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Creating Reader and Search Engine-friendly Website URL

May 20, 2012 By Katerina Williamson Leave a Comment

If you think that only your website’s title and description matters in search engine optimization, think again. Even its URL can also help in ranking your content on search engine result pages. In fact, it is one of the most important on-page SEO techniques that you should practice. Incorporate Keywords on Your URL SEO is all about links and keywords. If you’ll incorporate your keywords on your … [Read more...] about Creating Reader and Search Engine-friendly Website URL

Filed Under: Website Design

Building a Great Website for Your Business

May 12, 2012 By Katerina Williamson Leave a Comment

For small businesses, the Internet has proved to be a great tool to expand their presence and reach millions of their potential customers. But that doesn’t mean that creating a website will help your brand to earn millions too. You have to create a great business website that can help you stand out from the rest. Register an Appropriate Domain If you’re yet to set up a website for your business, … [Read more...] about Building a Great Website for Your Business

Filed Under: Website Design

[Study] Timeline Layout Increased Interactions On Business Pages

April 16, 2012 By Katerina Williamson Leave a Comment

If you’re a marketer wondering if migrating your brand to Facebook Timeline was worth the effort, here’s some encouraging data: A researcher reports that brands are getting an average 46% more engagement with Timeline. The researcher, Simply Measured, drew its results from an admittedly small sample: just 15 Facebook brand pages. Doing so may have created a false sense of lift, especially since … [Read more...] about [Study] Timeline Layout Increased Interactions On Business Pages

Filed Under: Social Media Tagged With: Facebook

How To Reduce Facebook Ad Cost

April 16, 2012 By Katerina Williamson Leave a Comment

Facebook offered advertisers a discount of as much as 45% on cost-per-click rates if they directed users to other Facebook destinations rather than to external websites during the fourth quarter of 2011, according to a report by marketing agency TBG Digital. The significant incentive for advertisers to help keep Facebook users on-site appears to reflect a push by the social networking giant to … [Read more...] about How To Reduce Facebook Ad Cost

Filed Under: Social Media Tagged With: Facebook

Benefits Of Mobile Marketing For Small Businesses

March 26, 2012 By Katerina Williamson Leave a Comment

Many business owners have recently asked me about mobile marketing and whether they should be looking into it.  Here are my thoughts on the subject. Today the advancement in the mobile technology has grown to higher levels than in the previous decade. There are millions of users all over the world who use mobile on daily basis for their personal and also business purposes. This is like an holy … [Read more...] about Benefits Of Mobile Marketing For Small Businesses

Filed Under: Mobile Marketing

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