There is a reason the word "pervasive" is often used right alongside social media. For many of us, the social channels we use to connect with others for personal or professional reasons are a big part of every day. But how much is too much? How do we know that we might be taking our enthusiasm for social media too far? Here's my slightly exaggerated (but mostly true) list of ten signs that you … [Read more...] about 10 Signs You May Have An Unhealthy Relationship With Social Media
YouTube – Just The Facts
[Study] Timeline Layout Increased Interactions On Business Pages
If you’re a marketer wondering if migrating your brand to Facebook Timeline was worth the effort, here’s some encouraging data: A researcher reports that brands are getting an average 46% more engagement with Timeline. The researcher, Simply Measured, drew its results from an admittedly small sample: just 15 Facebook brand pages. Doing so may have created a false sense of lift, especially since … [Read more...] about [Study] Timeline Layout Increased Interactions On Business Pages
How To Reduce Facebook Ad Cost
Facebook offered advertisers a discount of as much as 45% on cost-per-click rates if they directed users to other Facebook destinations rather than to external websites during the fourth quarter of 2011, according to a report by marketing agency TBG Digital. The significant incentive for advertisers to help keep Facebook users on-site appears to reflect a push by the social networking giant to … [Read more...] about How To Reduce Facebook Ad Cost
New Alternative For Unfriending On Facebook
Have you friended people on Facebook that you would rather not hear from too often? Are you keeping them there not to hurt their feelings, but you really don't care about what their cat ate for breakfast? Facebook announced an "Acquaintenances" list of friends, which they introduced last year, but have not made public until yesterday. Facebook can now auto-deterine the friends that you are … [Read more...] about New Alternative For Unfriending On Facebook
