Building your brand awareness is by far one the most crucial parts of being a business owner. Without a strong brand presence, your products and services, no matter how reliable, won't get the best exposure. Fortunately, WordPress gives you an added boost in several different ways that will increase your brand awareness and help consumers feel comfortable with your company. WordPress … [Read more...] about How a WordPress Site Can BOOST Brand Awareness
Importance of Customer Engagement Through Social Media
Time and time again, we hear the rhetoric that social media is a must-have form of marketing for the modern business. But how can social networks be used to reach local customers and boost sales? For small businesses that want to connect with local consumers, social media can get the job done when implemented correctly. However, you must first figure out which social media sites you should use … [Read more...] about Importance of Customer Engagement Through Social Media
Some Common Misconceptions About SEO
Unfortunately, a lot of business owners do not understand the concepts of Search Engine Optimization (SEO). People understand the importance of attracting more traffic to their websites but don't understand the intricacies of successful SEO. I’ve met numerous clients who have some pre-set notions or thoughts about SEO. Here are the most common misconceptions regarding Search Engine Optimization … [Read more...] about Some Common Misconceptions About SEO
Why Websites Should Never Autoplay Music or Videos
There's nothing quite as nerve-wracking as visiting a website and having it automatically start playing music, videos, or clips of talking. What is is that makes this experience so horrible? It turns out that there are many things responsible for the instant aversion to such sites, and the speedy clicking of the back button that results. … [Read more...] about Why Websites Should Never Autoplay Music or Videos
Gain the Edge on Your Competitors with Online Videos
Having a business means having competition and although companies can certainly work together to create innovative ideas and marketing techniques, at the end of the day, most business owners want to be the #1 in their industry. This, of course, entails gaining an edge on your competitors. Online videos have become increasingly popular over the past few years; in fact, video marketing is quickly … [Read more...] about Gain the Edge on Your Competitors with Online Videos
