Many businesses actively engage in social media marketing, but very few are able to measure their ROI (Return on Investment). Such a measure is paramount in determining the effectiveness of your marketing dollars, and therefore warrants attention. Measuring your social media ROI is not much different than measuring the profitability and success of any other marketing campaign. Social media is … [Read more...] about Tips To Measure Your Social Media ROI
6 Reasons Online Videos Work So Well
If you're a business owner, chances are you already know that your company needs a great deal of exposure combined with effective marketing techniques to be successful online. Video marketing is a powerful way to reach consumers while at the same time increasing your online exposure. Whether you're looking for added online display or if you're just getting started, take into account … [Read more...] about 6 Reasons Online Videos Work So Well
How a WordPress Site Can BOOST Brand Awareness
Building your brand awareness is by far one the most crucial parts of being a business owner. Without a strong brand presence, your products and services, no matter how reliable, won't get the best exposure. Fortunately, WordPress gives you an added boost in several different ways that will increase your brand awareness and help consumers feel comfortable with your company. WordPress … [Read more...] about How a WordPress Site Can BOOST Brand Awareness
Importance of Customer Engagement Through Social Media
Time and time again, we hear the rhetoric that social media is a must-have form of marketing for the modern business. But how can social networks be used to reach local customers and boost sales? For small businesses that want to connect with local consumers, social media can get the job done when implemented correctly. However, you must first figure out which social media sites you should use … [Read more...] about Importance of Customer Engagement Through Social Media
Some Common Misconceptions About SEO
Unfortunately, a lot of business owners do not understand the concepts of Search Engine Optimization (SEO). People understand the importance of attracting more traffic to their websites but don't understand the intricacies of successful SEO. I’ve met numerous clients who have some pre-set notions or thoughts about SEO. Here are the most common misconceptions regarding Search Engine Optimization … [Read more...] about Some Common Misconceptions About SEO
